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ProClarity Analytics platform named Best of TechEd 2005 in Business Intelligence Solutions Category

Sponsored by Windows IT Pro and SQL Server Magazine, Award Honors ProClarity's Scalable Architecture and Integration with Microsoft SQL Server Platform

ORLANDO, Fla., Microsoft TechED 2005, June 10, 2005 -- Penton Media Inc.'s Windows IT Pro and SQL Server Magazine announced that the ProClarity(R) Analytics Platform won top recognition in the Business Intelligence Solutions Category at Microsoft TechEd 2005. The award honors ProClarity's integration with Microsoft SQL Server 2000 and 2005, scalable architecture, and ability to transform data into information through the use of unique visualizations.

"The ProClarity Analytics Platform continues to be a leader in the area of business intelligence. ProClarity's unique data visualizations enable the analyst and user to explore data relationships and transform data into information that can be used to make smart business decisions," said Mike Otey, senior technical editor for Windows IT Pro and SQL Server Magazine. "ProClarity's Analytics Platform is fully integrated with SQL Server 2000 and 2005 Analysis Services and Reporting Services and its scalable architecture makes it well suited for enterprise-level deployments," said Otey.

ProClarity's Analytics Platform is the framework for the entire ProClarity family of products and provides a foundation for custom analytic application development and implementation. By leveraging the ProClarity Analytics Family of products with a thorough software development kit (SDK) and integrated development environment, organizations can achieve a complete business intelligence solution.

"We are honored to win the Windows IT Pro and SQL Server Magazine Best of TechEd 2005 Award in the Business Intelligence Solutions category," said Bob Lokken, president and CEO of ProClarity Corporation. "We strive to provide analytic solutions that help our customers increase productivity, efficiency and ultimately profitability through our seamless integration with both SQL Server 2000 and 2005."

ProClarity continues to be the innovator and market-leading analytic client on the Microsoft platform. Working in conjunction, the ProClarity Analytics Platform and Microsoft SQL Server provide a comprehensive and cost-effective reporting and analysis solution that provides insight into corporate data and enables smart decision making. More information regarding the ProClarity Analytics Platform can be found online at: http://www.proclarity.com/products/analytics_platform.asp.

About the Windows IT Pro Group

The Windows IT Pro Group, the largest independent Windows IT community in the world, includes content from flagship print publication Windows IT Pro, three monthly paid subscription print newsletters, 12 direct-request email newsletters and a web site resource for more than two million IT professionals each month. First published in 1995, Windows IT Pro is the editorial leader in its field and has a paid subscription base of 105,000. The magazine is published in 13 languages and has an international reach in 160 countries.

The franchise also includes SQL Server Magazine, with 30,000 paid subscribers, more than 210,000 web site visitors monthly and two email newsletters sent to more than 130,000 opt-in subscribers. The American Society of Business Publication Editors (ASBPE) named SQL Server Magazine "Magazine of the Year" in the less-than-80,000 circulation category in 2002. The two publications generate nine million page impressions monthly, host 2.5 million unique visitors to their web sites monthly, and have more than one million readers with opt-in subscriptions to their email newsletters. The Windows IT Pro Group is the world's leading producer of custom Roadshows, paid conferences and paid workshops for Windows and SQL Server IT professionals.

For more information visit www.windowsitpro.com/pressroom/, and www.penton.com.

About ProClarity Corporation

ProClarity Corporation enables organizations to make faster, smarter business decisions by offering both out-of-the-box business intelligence solutions and an industry-leading analytic application platform that allows companies to build sophisticated, custom analytic applications. These solutions, based on business processes and decision-making workflows, dramatically speed the decision-making process by transforming information into individual understanding through the use of innovative real-time analytic technologies, patented visualizations, web-like navigation and powerful calculations. Headquartered in Boise, Idaho, ProClarity has regional sales and services offices throughout North America, Europe and Asia-Pacific. Founded in 1995, ProClarity supports more than 2,000 customers globally including Jack in the Box, AT&T, Ericsson, Hewlett-Packard, The Home Depot, Pennzoil QuakerState, Reckitt Benckiser, Roche, Siemens, USDA, Verizon, Wells Fargo and Barnes & Noble. To learn more, visit www.proclarity.com or call +1 208-344-1630.

ProClarity is a registered trademark, and the ProClarity logo is a trademark, of ProClarity Corporation. Other marks referenced herein are the service marks, trademarks, or registered trademarks of their respective manufacturers.



Jason Blumberg, 208-319-2269
jblumberg@proclarity.com 

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