Poindexter Systems using SAS Enterprise BI Server to enhance online marketing campaigns; comprehensive BI platform creates 'elegant' advertising reports, simplified data summaries

CARY, N.C., June 15, 2005 -- SAS, the leader in business intelligence, today announced that Poindexter Systems, a leading provider of behavioral targeting solutions for advertisers, is using SAS(R) Enterprise BI Server to simplify its massive database structure and strategically customize its online marketing campaigns. Poindexter will tap into SAS' business intelligence solution so both internal and external clients can easily access reports at any level.

"SAS Enterprise BI Server provides what I consider to be the most elegant view and pre-processed control of OLAP cubes that I've ever seen," said David Montgomery, vice president of marketing analytics at Poindexter Systems. "In order to enhance our clients' advertising effectiveness online and increase their customer responses the way we've planned, we need to create separate OLAP cubes and streamline control of database structures for each individual campaign, and only SAS gives us the power and scalability to do that.

"We're excited about expanding our relationship with SAS to include business intelligence solutions that allow both our internal users throughout the company and external clients to view reports on each campaign that provide all the information they need quickly and accurately."

Already a SAS customer, Poindexter Systems is expanding its portfolio with the addition of SAS Enterprise BI Server. More information on Poindexter is available at

SAS Enterprise BI Server, a major component of the SAS(R)9 Intelligence Platform, creates an integrated enterprise architecture that empowers users at all skill levels across an organization with targeted interfaces to support their individual needs and skills. SAS Enterprise BI Server provides a suite of enterprisewide ad hoc query and reporting capabilities, complementing the power of SAS analytics and data management to create an easy-to-use platform that's unique to the BI marketplace.

About Poindexter Systems

Poindexter Systems Inc.'s performance optimization technologies enable marketers to maximize the performance and profitability of their online marketing efforts. The company's Progressive Optimization Engine (POE(TM)) is the industry's first real-time statistical modeling platform that uses clustering and predictive modeling to identify audience viewing behavior and automatically deliver the right message to maximize response through any digital channel. Using Poindexter's flagship POE(TM) Optimization Suite, companies such as America Online, American Express, Continental Airlines and T-Mobile have significantly enhanced the accuracy ad effectiveness of their online advertising initiatives, maximizing their budget efficiency and customer response. For more information, call (212) 741-4222 or visit the company's Web site at

About SAS

SAS is the market leader in providing a new generation of business intelligence software and services that create true enterprise intelligence. SAS solutions are used at more than 40,000 sites - including 96 of the top 100 companies on the FORTUNE Global 500(R) - to develop more profitable relationships with customers and suppliers; to enable better, more accurate and informed decisions; and to drive organizations forward. SAS is the only vendor that completely integrates leading data warehousing, analytics and traditional BI applications to create intelligence from massive amounts of data. For nearly three decades, SAS has been giving customers around the world The Power to Know(R). Visit us at

SAS and all other SAS Institute Inc. product or service names are registered trademarks or trademarks of SAS Institute Inc. in the USA and other countries. (R) indicates USA registration. Other brand and product names are trademarks of their respective companies. Copyright (C) 2005 SAS Institute Inc. Cary, NC, USA. All rights reserved.

Bill Rose, 919-531-9996

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