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Tipping Point

A moment when the impossible suddenly seems inevitable. Gladwell (200) defines a tipping point as "the moment of critical mass, the threshold, the boiling point". He explains "Ideas and products and messages and behaviors spread like viruses do".

from Gladwell, N. The Tipping Point: How Little Things Can Make a Big Difference, Little, Brown, 2000, cf., https://en.m.wikipedia.org/wiki/The_Tipping_Point

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