Coca-Cola HBC to deploy more than 6,000 Symbol MC9000 mobile computers for real-time enterprise mobility

Symbol Mobile Computers to Help Coca-Cola HBC Improve Operational Efficiency and Enhance Customer Service

HOLTSVILLE, N.Y., Sept. 26, 2005 -- Symbol Technologies, Inc. (NYSE: SBL), The Enterprise Mobility Company(TM), today announced that it has been chosen by Coca-Cola Hellenic Bottling Company (HBC) S.A., in Europe, the Middle East and Africa (EMEA) to provide an enterprise mobility solution to help increase productivity and improve operational efficiency within the organization.

Coca-Cola's deployment of Symbol's flagship MC9000 mobile computers across EMEA operations is part of a strategic initiative to improve the efficiency, productivity and customer service delivered by its mobile workforce. The Symbol mobility platform replaces a range of working practices that were based on paper, expensive laptops and delicate PDAs. The solution now helps support Coca-Cola HBC's mobile enterprise strategy of capturing and delivering accurate information while workers are on the road, such as inventory, delivery schedules and store set-up and displays to its mobile workforce, customers, partners and suppliers in a timely fashion.

Serving a population of more than 500 million consumers across 26 countries, Coca-Cola HBC will equip more than 6,000 associates across EMEA with Symbol MC9000 mobile computers. Coca-Cola HBC plans to rollout enterprise applications on the ruggedized MC9000 mobile computer which includes a color screen, built-in bar code scanner, wide-area networking (WAN) and Wi-Fi wireless networking.

Symbol has provided four customized versions of the MC9000 mobile computer to meet the varying needs of Coca-Cola's business operations, including tracking outlet sales history, inventory levels, product profitability and promotions; ensuring merchandising is in accordance with current contracts and promotions; assisting delivery teams with route planning and accounting; and enabling electronic service management teams to maintain equipment such as refrigerators and vending machines.

"The MC9000 mobile computer provides us with the ability to both capture data and have timely access to business critical information from various points in the supply chain," says Vagelis Ballas, manager of IT mobile solutions, Coca-Cola HBC. "The MC9000 mobile computer offers an intuitive mobility tool for increased productivity within our sales, driver and technician teams."

Coca-Cola HBC has already deployed 3,000 MC9000 mobile computers and plans to continue to develop and implement solutions on the devices over the next two years. The robustness of Symbol's mobile computers has already been proven with a pilot using Symbol's MC9000 handhelds to support Coca-Cola HBC's Sales Force team in St Petersburg, Russia, where temperatures dropped to minus 30 centigrade during the winter of 2004.

The most recent application is a gun version of the Symbol MC9000 mobile computer for a factory-based lot tracking solution. It allows Coca-Cola HBC to track specific production runs and record distribution enabling the delivery location of any batch to be quickly and easily identified. "Should it be necessary to recall a batch of products the process will be much faster and more accurate," says Ballas.

"Coca-Cola HBC is a fine example of how leading companies are embracing mobile technology to drive change in business performance," said Todd Abbott, senior vice president of worldwide operations, Symbol Technologies. "By choosing a single mobility platform, Coca-Cola HBC is deriving significant value from its investment in modernizing the way it captures, moves and manages information across the organization."

"We selected the Symbol MC9000 mobile computer for its reliability, robustness and ability to support multiple configurations and applications, and to make mass deployment, training and maintenance far more manageable," continued Ballas. "Symbol has provided us with a flexible mobility platform on which we can continue to build and innovate to drive further improvements on our business performance."

The MC9000 handheld computer is equipped with a high-resolution color screen for easy reading indoors and outdoors; Symbol Wi-Fi wireless networking; Microsoft(R) Windows Mobile 2003 Software for Pocket PC for robust application development; the powerful 32-bit XScale(TM) processor from Intel; and rechargeable, extended-use lithium-ion batteries. Additionally, the MC9000 incorporates CCD sensor technology, intuitive laser-aiming guidance and self- illumination for improved performance reading both one-dimensional and two- dimensional bar code symbols from multiple angles.

About Symbol Technologies

Symbol Technologies, Inc., The Enterprise Mobility Company(TM), is a recognized worldwide leader in enterprise mobility, delivering products and solutions that capture, move and manage information in real time to and from the point of business activity. Symbol enterprise mobility solutions integrate advanced data capture products, radio frequency identification technology, mobile computing platforms, wireless infrastructure, mobility software and world-class services programs under the Symbol Enterprise Mobility Services brand. Symbol enterprise mobility products and solutions are proven to increase workforce productivity, reduce operating costs, drive operational efficiencies and realize competitive advantages for the world's leading companies. More information is available at

For media information:
Helen Rigby                       
Symbol Technologies, Inc.         
+44 (0) 118 945 7427  

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