FFF Enterprises extends CRM success by using's Appforce to create and deploy custom, on-demand sales and marketing applications

Leading Biopharmaceuticals Distributor Increases Customer and Employee Satisfaction With Five Appforce On-Demand Applications Unique to Its Business and Processes

SAN FRANCISCO, Oct. 17, 2005 -- (NYSE: CRM), the technology and market leader in on-demand customer relationship management (CRM), today announced that FFF Enterprises Inc., the nation's largest distributor of plasma products and vaccines, is using the Appforce on-demand platform to create, deploy and manage five new business critical applications. Appforce has enabled FFF Enterprises to dramatically extend the value of its deployment by allowing it to build and launch on-demand applications that take care of tasks specific to its territory managers, sales development representatives and marketing team. Appforce unites all of FFF Enterprises' on-demand applications with a single data model, single security model and a single user interface. With Appforce, FFF Enterprises' staff can seamlessly switch between and share data across all three applications. FFF Enterprises plans to post its applications to the AppExchange when it goes live with the Winter '06 release.

FFF Enterprises is one of the 16,900 companies of all sizes, industries and geographies that comprised the customer base as of July 31, 2005.

"Appforce has allowed us to devote more time to customers and less to chasing down information," said Bill Lewis, FFF's senior vice president of sales. "With Appforce, our sales reps' call volume into our sales support center has dropped. Now, sales reps know to go to Appforce to retrieve key customer and order information. It couldn't possibly be easier. Appforce has made our already terrific deployment even better."

FFF Enterprises is using Appforce to select and launch five unique on- demand applications built with the Appforce Builder toolkit, including:

* Territory Management -- Provides a comprehensive territory-by- territory view into leads and prospects

* Sales Directive Management -- Ensures sales staff are on the same page by serving as the hub for distributing the latest sales guidelines, quotas and team strategies

* Reporting and Pipeline Analysis -- Gives executives total visibility into the sales pipeline according to deal size, sales phase and sales rep

* Marketing Program Management -- A one-stop shop for marketing campaign knowledge, including lead generation statistics, marketing calendars and budgeting

* Product Guideline Management -- Provides sales reps with the latest product information and needs analysis, segmented by customer sector and region

"Our executives are pleased with how effortless Appforce makes it possible to access pipeline data and determine how many of our customers in various product lines have been touched by sales reps," said Bob Coates, FFF's vice president of technology. "The increased insight into buying trends in relationship to how sales representatives engage the customer and prospect base gives FFF a significant market advantage."

About FFF Enterprises

FFF Enterprises was founded in 1988 and has since grown into a multidimensional healthcare company, delivering innovative solutions in biopharmaceutical management and distribution, health information management and consumer healthcare services. FFF is now the nation's largest supplier of human plasma products and vaccines, and also distributes other biopharmaceuticals and clinical trial drugs. Customers of FFF's four divisions include members of the leading U.S. acute care and non-acute care group purchasing organizations, pharmaceutical manufacturers, biotech companies, contract research organizations, managed healthcare and consumers. FFF's unique distribution business model has institutionalized Guaranteed Channel Integrity(TM), which reflects the company's commitment to purchase only from manufacturers and ship only to healthcare providers. This protects products from the risks inherent in secondary and gray markets, and improves patient safety.

About is the market and technology leader in on-demand customer relationship management (CRM). The company's Salesforce suite of on-demand applications enables customers to manage and share all of their sales, support, marketing and partner information on demand. Appforce,'s on-demand platform, allows customers to build whole new powerful applications quickly and easily, as well as customize and integrate the Salesforce suite to meet their unique business needs. Customers can also take advantage of Successforce,'s world-class training, support, consulting and best practices offerings.

As of July 31, 2005, manages customer information for approximately 16,900 customers and approximately 308,000 paying subscribers including Advanced Micro Devices (AMD), America Online (AOL), Automatic Data Processing (ADP), Avis/Budget Rent A Car (Cendant Rental Car Group), Dow Jones Newswires, Nokia, Polycom and SunTrust. Any unreleased services or features referenced in this or other press releases or public statements are not currently available and may not be delivered on time or at all. Customers who purchase services should make their purchase decisions based upon features that are currently available. has headquarters in San Francisco, with offices in Europe and Asia, and trades on the New York Stock Exchange under the ticker symbol "CRM." For more information please visit, or call 1-800-NO-SOFTWARE.

NOTE: is a registered trademark of, and Appforce and AppExchange are trademarks of,, Inc., San Francisco, California. Other names used may be trademarks of their respective owners.


Web Site:

DSS Home |  About Us |  Contact Us |  Site Index |  Subscribe | What's New
Please Tell 
Your Friends about DSSResources.COM Copyright © 1995-2021 by D. J. Power (see his home page). DSSResources.COMsm was maintained by Daniel J. Power. See disclaimer and privacy statement.