Symbol provides women's retail store with 'New Look' for enterprise mobility

Symbol MC3000 Devices Improve the Shopping Experience at 530 New Look UK-based Stores

HOLTSVILLE, N.Y., Oct. 25, 2005 -- Symbol Technologies, Inc. (NYSE: SBL), the Enterprise Mobility Company(TM), and M-Netics, a leading provider of supply chain solutions, today announced that New Look, the United Kingdom's third largest women's fashion retailer, has selected an enterprise mobility solution to help improve employee productivity.

New Look's mobility solution, which was rolled out across 530 retail stores, replaces traditional paper-based and manual operations on the store floor, freeing up employees to spend more time with customers. New Look has already equipped its employees with 1,300 Symbol MC3000 mobile handheld computers along with M-Netics' new ISIS suite of mobile software applications to help improve productivity through better stock management and quicker and more accurate price markdowns.

"New Look is delighted with the Symbol enterprise mobility solution that has provided increased productivity for our store staff who can now simply scan an item and find out product availability by size and color instead of searching through the stock room," said Phil King, Project Manager of New Look. "Our staff feels that the Symbol MC3000 mobile computer is the best equipment provided to them to do the job."

Symbol's MC3000 rugged handheld computer is a small, lightweight, ergonomic mobile computer designed to help increase productivity and offers flexibility for in-store and backroom data capture applications.

"The Symbol MC3000 mobile computer is easy to use and ideal for store and stockroom applications that facilitate better inventory management and increased employee productivity," said Mark Self, vice president of Symbol retail solutions. "The MC3000 is designed to enable retailers like New Look to gain a competitive advantage through higher levels of customer satisfaction, increased supplier efficiency and greater utilization of resources."

M-Netics, a Symbol Premier Solution Partner, partnered with New Look to consult on the most appropriate solution and teamed with Symbol on design and implementation, as well as support and maintenance. M-Netics' ISIS is a modular mobile software application that provides a configurable, robust and seamless data capture and data management solution for all areas of the retail chain.

"Mobility is critical for companies wishing to improve business performance levels," said Tim Hamilton-Davies, Managing Director from M- Netics. "We are committed to helping companies achieve this objective by working with partners like Symbol in developing solutions such as ISIS."

About M-Netics

M-Netics is a single source provider of solutions, which help customers empower and enhance their operations by enabling their human and computer resources to be more effective. M-Netics is committed to the delivery of a wide range of Mobile Network and Data Collection Solutions, equipment and services to customers throughout the Supply Chain. M-Netics identify, develop and integrate off-the-shelf systems to provide customers with bespoke turnkey solutions that meet their commercial objectives by delivering tangible benefits. M-Netics provide solutions for Wireless Information Delivery, In- Store applications, Warehouse Management Systems.

About Symbol Technologies

Symbol Technologies, Inc., The Enterprise Mobility Company(TM), is a recognized worldwide leader in enterprise mobility, delivering products and solutions that capture, move and manage information in real time to and from the point of business activity. Symbol enterprise mobility solutions integrate advanced data capture products, radio frequency identification technology, mobile computing platforms, wireless infrastructure, mobility software and world-class services programs under the Symbol Enterprise Mobility Services brand. Symbol enterprise mobility products and solutions are proven to increase workforce productivity, reduce operating costs, drive operational efficiencies and realize competitive advantages for the world's leading companies. More information is available at

Bill Abelson
Symbol Technologies, Inc.

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