MicroStrategy ranked #1 in customer loyalty, according to the OLAP Survey 5

For Second Consecutive Year, MicroStrategy Customers Most Loyal

MCLEAN, Va., Jan. 11, 2006 -- MicroStrategy(R) Incorporated (Nasdaq: MSTR), a leading worldwide provider of business intelligence software, today announced that in a comprehensive survey of companies using business intelligence (BI) software products, those using MicroStrategy are the most loyal and satisfied. MicroStrategy received an overall customer loyalty score of 81% and was the highest ranked business intelligence software product reviewed.

The OLAP Surveys, conducted annually by industry analyst Nigel Pendse and (, are the most comprehensive independent surveys of the BI market space and products. This year's survey, The OLAP Survey 5, is the most extensive, compiling the BI experiences of 2,100 organizations across 95 countries.

According to The OLAP Survey 5, customer loyalty is an indication of how satisfied a customer is with a vendor's products and services and is a crucial factor in vendor success. A loyal customer is defined as one that continues to use existing applications; purchases additional software to deploy existing applications more widely; uses the product in preference to others when implementing new applications; and favors the product if there is ever a demand to reduce the number of BI suppliers.

The products reviewed in The OLAP Survey 5 in rank order were:

        BI Vendor              Customer Loyalty Rank     Overall Loyalty Score

    MicroStrategy                         1                     81 %
    Applix TM1                            2                     80 %
    MicrosoftAS                           3                     77 %
    Hyperion Essbase                      4                     74 %
    MIS Alea                              5                     72 %
    SAP BW                                6                     72 %
    Cognos PowerPlay                      7                     72 %
    Business Objects                      8                     51 %
    Oracle Discoverer                     9                     50 %
    Oracle OLAP Servers                  10                     48 %

"For the second consecutive year, MicroStrategy had the highest customer loyalty of any of the products reviewed," reported Nigel Pendse, author of The OLAP Survey 5. "The results confirm that well-known vendors, who have pursued a growth strategy based on acquisitions aimed at covering the entire BI spectrum, have poor customer loyalty; whereas MicroStrategy, which has concentrated on a single product architecture and has grown organically, came out on top. The fact that MicroStrategy was rated number one suggests that many of its customers see no alternative to the product."

"We are delighted that our customers have, once again, indicated their strong loyalty toward MicroStrategy products and services," said Sanju Bansal, MicroStrategy's COO.

To view a summary of The OLAP Survey 5 results, go to:

About The OLAP Survey 5

The OLAP Survey 5, the largest and most comprehensive survey of OLAP products to date, is conducted by Nigel Pendse and This year's survey is by far the most extensive, compiling the real-world BI experiences of 2,100 organizations across 95 countries and 31 different industry categories. No vendors were involved in developing the questions or in sponsoring the survey.

About MicroStrategy

Founded in 1989, MicroStrategy is a global leader in business intelligence (BI) technology. MicroStrategy provides integrated reporting, analysis, and monitoring software that helps leading organizations worldwide make better business decisions every day. Companies choose MicroStrategy for its advanced technical capabilities, sophisticated analytics, and superior data and user scalability. More information about MicroStrategy (Nasdaq: MSTR) is available at

MicroStrategy and MicroStrategy Business Intelligence Platform are trademarks or registered trademarks of MicroStrategy Incorporated in the United States and certain other countries. Other product and company names mentioned herein may be the trademarks of their respective owners.

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