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Applix offers satisfaction upgrade to Cognos customers

-- New Program Offers Higher Level of Business Benefits and Customer Satisfaction With More Highly Rated TM1 Business Performance Management Application --

WESTBOROUGH, Mass., April 4, 2006 -- Applix, Inc. (Nasdaq: APLX), a global provider of single platform solutions for Business Performance Management (BPM) and Business Intelligence (BI), today launched a 'You Can Get Satisfaction' Program for customers of Cognos who have been unable to develop and deploy their performance management applications as desired. The cornerstone of this program is a free, customized Proof of Concept demonstration of Applix's highly rated TM1 business performance management application, with the customer's own data, at the customer site.

According to industry analyst Craig Schiff, president and CEO of BPM Partners, (http://www.bpmpartners.com), one of the top reasons BPM projects fail is because companies select products based on 'canned' demonstrations. (2005 "Beyond the Hype" webcast http://www.bpmpartners.com/events_webinars.shtml). In the webcast, Schiff also cited Applix for its consistently high customer satisfaction ratings. For the vendor satisfaction scores from BPM Partners' independent study, the 2006 BPM Pulse Survey, please go to: http://www.bpmpartners.com/bpmcentral_whitepapers.shtml.

In the 2006 BPM Pulse Survey, Applix achieved a rating of 4.61 out of 5 points for customer satisfaction, outscoring Cognos and 23 other business performance management vendors. "Year after year, independent surveys demonstrate clearly that Applix TM1 delivers both the highest level of customer satisfaction and the highest achievement of business benefits," said David Menninger, vice president, worldwide marketing and product management. "Additionally, these surveys also confirm that TM1 has a rapid deployment cycle, top response times for 'what-if' modeling with immediate results, and a low rate of shelfware. This translates directly into more easily deployed applications with faster returns on investment."

Specific components of the 'You Can Get Satisfaction' Program include:

* Evaluation of customer's requirements;

* Onsite Proof of Concept demonstration using a customer's actual business data with TM1 delivering real-time, read/write spreadsheets and dashboards, both client-based and Web-based;

* Access to Applix's Center of Excellence, offering peer knowledge, best practices processes and methodologies and code used for common customization of performance management applications;

* Optional customized onsite Applix TM1 training, to both introduce customers to the flexibility of the application and to provide an easy path to integrating TM1 into existing systems.

Worldwide, a high percentage of new customers select Applix TM1 following highly effective proof of concept demonstrations. "After our due diligence and a competitive review, we selected Applix TM1 because it was just head and shoulders above the other software," said Grace Wilcox, manager, budgeting, Denver Water. "Specifically, TM1 is very easy to use and -- most importantly -- the budgeting software can now be easily owned and maintained by the Finance department."

To participate in this program, please contact Applix at: 1-866-403-2990.

Applix TM1

Applix's TM1 is a unified performance management application, delivering strategic business planning, budgeting, reporting and analytics for powering analysis of financial, operational, transactional and other business data. Customers using TM1-based applications have won industry awards from several leading publications, including Start Magazine and Business Finance Magazine.

About Applix

Applix (Nasdaq: APLX) is a global provider of Business Performance Management and Business Intelligence applications, based on Applix's TM1. TM1 applications enable continuous strategic planning, management and monitoring of performance across the financial and operational functions within the enterprise. Applix is a founder of the BPM Standards Group (http://www.bpmstandardsgroup.org), and has been recognized by numerous industry analyst groups for its technical leadership and vision in the marketplace.

More than 2,200 customers worldwide use TM1 for its tight integration with Excel, real-time response, adaptability, and low total cost of ownership. Delivered by Applix and by a global network of partners, TM1-based applications help customers manage their business performance and respond to the marketplace in real time. Headquartered in Westborough, MA, Applix maintains offices in four countries in Europe, North America and the Pacific Rim. For more information about Applix, please visit http://www.applix.com.

Any statements in this press release about future expectations, plans and prospects for the Company, including any statements containing the words "believes," "anticipates," "plans," "expects," and similar expressions, constitute forward-looking statements. Forward-looking statements necessarily involve risks and uncertainties, and actual results could differ materially from those indicated by such forward-looking statements as a result of various important factors. Factors that could cause or contribute to such differences include without limitation, competitive pressures, changes in customer demands, adverse economic conditions, loss of key personnel, litigation, potential fluctuations in quarterly results, lengthy sales cycles, market acceptance of new or enhanced products and services, factors affecting spending by customers and other risks, uncertainties and factors including those described in the Company's most recent Form 10-K or 10-Q under the heading "Risk Factors"/"Factors That May Affect Future Results." In addition, the forward-looking statements provided by the Company in this press release represent the Company's views as of the date of this release. The Company anticipates that subsequent events and developments may cause the Company's views to change. However, while the Company may elect to update these forward-looking statements at some point in the future, the Company specifically disclaims any obligation to do so, and these forward-looking statements should not be relied upon as representing the Company's views as of any date subsequent to the date of this release.

Applix and TM1 are registered trademarks of Applix, Inc. All other trademarks and company names mentioned are the property of their respective owners.



Charlotte Locke
Applix  
clocke@applix.com

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