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Applix named to Intelligent Enterprise's 'Companies to Watch' list for second year in a row

-- Applix TM1 In-memory Capability - With Sub-second Response Times That Leave Similar Products in the Dust - Cited as Helping Customers Who 'Hit the Scalability Wall' --

WESTBOROUGH, Mass., May 3, 2006 -- Applix, Inc. (Nasdaq: APLX), a global provider of Business Performance Management (BPM) and Business Intelligence (BI) applications, today announced that it has been named to the Intelligent Enterprise Editor's Choice Awards, "Companies to Watch" list for the second year in a row. This recognition from an influential trade magazine comes on the heels of several other high rankings from important industry influencers, including BPM Partners and Nigel Pendse in The OLAP Survey 5.

In this year's listing, included in the May 1 issue of Intelligent Enterprise, Applix TM1(R) is cited for its in-memory capability and "thoughtful understanding of the challenges that get customers over the wall." Applix TM1's unique ability to calculate and recalculate data up to one million times faster than conventional BPM technology,(1) enabling companies to rapidly ask all levels of what-if questions about their business against highly variable layers of information.

"Given the global economy, businesses cannot wait hours for their performance management system to respond to their toughest, most complicated business questions. What ground could they lose to competitors or what event could overtake the company if they can't answer hard questions on demand?" said David Menninger, vice president of worldwide product management and marketing. "To be effective, performance management applications must enable decisions as rapidly as the business environment changes. TM1 is the only performance management application available with memory-based technology to provide optimal response times, and this differentiating capability is being recognized in the Intelligent Enterprise's 'Companies to Watch' list."

"As performance management applications expand and evolve, they are taking a highly visible and strategic role in organizations," said David Stodder, editorial director of Intelligent Enterprise and the primary author of the annual editor's choice feature. "The visibility of these applications, combined with the added numbers of users is increasing the scalability demands on the core technologies. TM1's technology is helping those organizations who hit the scalability wall."

TM1's in-memory capabilities go far beyond adding scalability to deliver concrete results for vital business questions. For example:

* An international satellite-based telecommunications company, which processes 60 million transactions daily from 30 source systems into a 60 Gigabyte TM1 database with tens of millions of members in its customer dimension;

* A large energy company uses TM1 for a wide variety of reporting, analysis and planning applications, including the immensely complex business problem of modeling power purchase agreements, which are contracts to buy and sell energy between third parties. The application has intensive, complex calculations and 75,000 time periods for real- time "what-if" modeling in multiple scenarios;

* An international airline's cargo division uses TM1 for customer planning, customer profitability, freight letter analysis, point-to- point parcel optimization and scheduling.

Applix TM1

Applix's TM1 is a complete performance management application, delivering strategic business planning, budgeting, reporting and analytics for powering analysis of financial, operational, transactional and other business data. Customers using TM1-based applications have won industry awards from several leading publications, including Start Magazine and Business Finance Magazine.

Intelligent Enterprises

Published in print and online, CMP Media's LLC's Intelligent Enterprise is the only magazine dedicated to helping organizations plan and deploy strategic business applications that turn information into intelligence. Intelligent Enterprise empowers 80,000 business application analysts, architects and managers charged with unlocking and delivering the strategic value of information so their organizations can model, develop and improve enterprise business processes and drive excellence through operational decision-making.

Intelligent Enterprise content offers a unique focus on how to apply leading-edge technologies to sharpen such business objectives as improving the customer experience, developing smarter marketing campaigns, streamlining supply chains, detecting high-risk or fraudulent activity and creating effective, performance-driven enterprises. Along with print and online content, Intelligent Enterprise delivers expert coverage and strategic IT leadership through Webinars, conferences, e-newsletters and more. See our Web site at http://www.IntelligentEnterprise.com.

About Applix

Applix (Nasdaq: APLX) is a global provider of Business Performance Management and Business Intelligence applications, based on Applix's TM1. TM1 applications enable continuous strategic planning, management and monitoring of performance across the financial and operational functions within the enterprise. Applix is a founder of the BPM Standards Group (http://www.bpmstandardsgroup.org), and has been recognized by numerous industry analyst groups for its technical leadership and vision in the marketplace.

More than 2,200 customers worldwide use TM1 for its tight integration with Excel, real-time response, adaptability, and low total cost of ownership. Delivered by Applix and by a global network of partners, TM1-based applications help customers manage their business performance and respond to the marketplace in real time. Headquartered in Westborough, MA, Applix maintains offices in four countries in Europe, North America and the Pacific Rim. For more information about Applix, please visit http://www.applix.com.

Any statements in this press release about future expectations, plans and prospects for the Company, including any statements containing the words "believes," "anticipates," "plans," "expects," and similar expressions, constitute forward-looking statements. Forward-looking statements necessarily involve risks and uncertainties, and actual results could differ materially from those indicated by such forward-looking statements as a result of various important factors. Factors that could cause or contribute to such differences include without limitation, competitive pressures, changes in customer demands, adverse economic conditions, loss of key personnel, litigation, potential fluctuations in quarterly results, lengthy sales cycles, market acceptance of new or enhanced products and services, factors affecting spending by customers and other risks, uncertainties and factors including those described in the Company's most recent Form 10-K or 10-Q under the heading "Risk Factors"/"Factors That May Affect Future Results." In addition, the forward-looking statements provided by the Company in this press release represent the Company's views as of the date of this release. The Company anticipates that subsequent events and developments may cause the Company's views to change. However, while the Company may elect to update these forward-looking statements at some point in the future, the Company specifically disclaims any obligation to do so, and these forward-looking statements should not be relied upon as representing the Company's views as of any date subsequent to the date of this release.

Applix and TM1 are registered trademarks of Applix, Inc. All other trademarks and company names mentioned are the property of their respective owners.

(1) Curt Monash, Notes on Memory-Centric Data Management, January, 2006, p. 3.



Contact:
Charlotte Locke                         
Applix                            
(508) 475-2441                      
clocke@applix.com           
http://www.applix.com 

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