InfoNow launches new 'Mobile Location Insight(TM)' service, expanding access to its location-based services

Using Virtually Any PDA or Hand-Held Mobile Device, Consumers Can Easily Access Business and Dealer Location Information Around the World

DENVER, July 19, 2006 -- InfoNow Corporation, a leading provider of channel visibility and location service solutions, today announced the rollout of its new InfoNow Mobile Location Insight(TM), the newest enhancement to InfoNow Location Insight(TM) services. Consumers of InfoNow Location Insight now have wireless access to business locations throughout the world quickly and hassle free with their PDA (Personal Digital Assistant), cellular telephone, or other hand-held mobile device.

This service extends InfoNow's integrated "touch-point" approach by providing consumers with a consistent experience in locating business offices whether through the web, voice response or mobile devices. Simply by inputting a location -- such as the city/state or postal code -- InfoNow Mobile Location Insight delivers a street address, city and state, postal code, distance from the location, clear driving or walking directions, and specific feature types, such as hours of operation, accessibility options like walk-up or drive through, and phone numbers. For instance, if a business traveler were out of town and searching for her bank's ATM, she would access InfoNow Mobile Location Insight through a PDA and enter her current location. The customer would then get an address, a map and directions to her bank's nearest ATM.

"InfoNow's clients rely on us to provide access to accurate and timely location information for millions of consumers around the world," said Mark Geene, CEO of InfoNow. "Combining InfoNow Mobile Location Insight with InfoNow Location Insight, consumer-based businesses, such as banks, computer manufacturers or other retail outlets, can offer their customers the broadest and most accurate set of location services. Our clients, which include three of the top five U.S. banks and the world's leader in electronic payments, pride themselves on providing excellent customer service. InfoNow consistently delivers to their exacting standards."

"Bank customers frequently find themselves looking for an ATM or branch location in an unfamiliar neighborhood or city," said Geene. "InfoNow Mobile Location Insight offers the ideal solution, since the customer can get the location of the nearest ATM or branch office from a restaurant, a store, a street corner -- anywhere they may be."

InfoNow Mobile Location Insight is one of InfoNow's family of InfoNow Location Services, which allow clients to create detailed locator services; closed-loop lead management systems; customer and partner location profiling; and interactive voice response (IVR) systems.

For additional information about InfoNow Mobile Location Insight or any other InfoNow technology solution, contact the company at 1-866-868-4669, or visit the company's Website at .

About InfoNow Corporation

InfoNow provides channel visibility and location services to companies that sell through complex channel partner networks. InfoNow Channel Insight(TM) gives companies rich, timely and actionable data on channel sales, including enhanced market intelligence on partners and end customers. It also includes tools to help clients use this data to profitably grow their business, through detailed customer segmentation and profiling, targeted opportunity generation, robust partner tracking and analysis, closed-loop opportunity tracking, sales credit assignment, inventory tracking and more. InfoNow Location Insight(TM) directs consumers to the optimal business location such as a branch office, ATM or the appropriate business partner through Internet, voice-response or mobile devices. InfoNow Location Insight services also provide tools for location data management, business partner profiling, and highly tailored lead routing and management. Since 1996, InfoNow has helped leading companies such as Bank of America, Enterasys Networks, Hewlett-Packard, SMC, Visa and Wachovia better serve their end customers through complex channel networks. InfoNow is based in Denver, Colorado. For more information, please visit the Company's Web site at .

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