Park City Group CEO discusses technology adoption in recent airline magazine article

PARK CITY, Utah, July 19, 2004 -- Park City Group Inc. (OTCBB:PKCY) announced today the publication of Randall K. Fields' article titled "Technology: When Is It the Answer to Business Challenges?" in the June/July AirTran(R) publication Arrivals. Fields, a frequent contributor to industry publications, is currently the CEO and president of Park City Group, a company whose technology had its genesis in the operations of Mrs. Fields Cookies. Today, Park City Group develops and markets patented computer software that helps its retail customers increase their sales while reducing their inventory and labor costs.

Trading on his extensive experience as a business entrepreneur, Fields focuses his attention in the article on the misconception that technology is the answer to many if not all business process problems. "It was the decision to develop and adopt technology that helped us to grow the Mrs. Fields Cookies organization and I feel my experience can help today's businesses," noted Fields. Citing the tremendous competitive pressures on businesses today, he recommends evaluating technology deployments against the strategic goals of the company.

"Investing in the technology that 'everybody else has' usually provides a low return," noted Fields. "Yet making business investments in technology merely for technology's sake is really just finding a quicker more cost efficient way of shooting oneself in the foot."

Fields explained: "A business should recognize that the time to invest in technology is when the company or industry reaches an inflection point - a time during which the marketplace is being transformed in some way, for example, the supermarket industry. In supermarkets the focus of the business is increasingly on the perishable departments rather than the canned foods or boxed cereals.

"So, after recognizing the right timing and with a strategic view to determine what the goal really is and whether technology will enhance the company's ability to meet that goal, all things being equal, the criteria to follow is simple: ease of implementation, ease of use and ease of support. These are philosophies that we have encompassed in all our software solutions and it has served us well."

About AirTran Airways:

AirTran Airways, recently named "Best Low Fare Airline" by Entrepreneur magazine, serves over 40 destinations from coast-to-coast. Arrivals, the AirTran Airways in-flight magazine, is viewed by more than 800,000 readers an issue. For additional information about AirTran Airways, please visit their Web site at

About Park City Group:

Park City Group Inc. develops and markets patented computer software that helps its retail customers to increase their sales while reducing their inventory and labor costs: the two largest, controllable expenses in the retail industry. The technology has its genesis in the operations of Mrs. Fields Cookies, co-founded by Randy Fields, CEO of Park City Group Inc. Industry leading customers such as The Home Depot, Victoria's Secret, The Limited, Anheuser Busch Entertainment and Tesco Lotus benefit from our software. Feel free to contact us (Media Contact Randy Fields) at 800-772-4556 or To find out more about Park City Group (OTCBB:PKCY, Berlin: WKN# 925919), visit our Web site at

Statements in this press release that relate to Park City Group's future plans, objectives, expectations, performance, events and the like are "forward-looking statements" within the meaning of the Private Securities Litigation Reform Act of 1995 and the Securities Exchange Act of 1934. Future events, risks and uncertainties, individually or in the aggregate, could cause actual results to differ materially from those expressed or implied in these statements. Those factors could include changes in economic conditions that may change demand for the Company's products and services and other factors discussed in the "forward-looking information" section and the "risk factor" section of the management's discussion and analysis included in the Company's report on Form 10-K for the year ended June 30, 2003 filed with the Securities and Exchange Commission. This release is comprised of interrelated information that must be interpreted in the context of all of the information provided and care should be exercised not to consider portions of this release out of context. Park City Group uses paid services of investor relations organizations to promote the Company to the investment community. Investments in any company should be considered speculative and prior to acquisition, should be thoroughly researched. Park City Group does not intend to update these forward-looking statements prior to announcement of quarterly or annual results.

Park City Group
Randy Fields, 800-772-4556 

DSS Home |  About Us |  Contact Us |  Site Index |  Subscribe | What's New
Please Tell 
Your Friends about DSSResources.COM Copyright © 1995-2021 by D. J. Power (see his home page). DSSResources.COMsm was maintained by Daniel J. Power. See disclaimer and privacy statement.