Galen Limited selects StayinFront CRM solution to support mobile sales force, marketing and operations
FAIRFIELD, N.J., July 24, 2006 -- StayinFront, Inc., a leading global provider of enterprise-wide customer relationship management (CRM) applications, decision support tools, data services, and eBusiness systems, today announced it has won a new contract with Galen Limited, a privately owned pharmaceutical sales and marketing company that promotes branded and generic prescription medicines in the United Kingdom and Ireland, with major brands in key therapeutic areas, particularly women's health, urology and pain management.
Galen selected both StayinFront CRM and StayinFront CRM Mobile due to StayinFront's capability, through rapid configuration, to support Galen's existing and efficient sales processes and ability to meet the demands of their highly mobile workforce. The StayinFront solution will streamline processes, improve data access and enhance reporting across the company's sales, medical and marketing operations, with proven scalability for future growth.
"StayinFront's experience in the pharmaceutical market and their well- developed industry model were key factors in Galen's choice," said Ken Ross, sales and marketing director, Galen. "StayinFront understands our needs and our business processes, which will make the transformation from our in-house, paper-based system, as smooth as possible."
Nigel Huxtable, StayinFront's London-based Managing Director, said, "Our solutions will enable Galen to keep up with the changing needs of its customers and the market. Galen will gain a new level of functionality to manage its sales territories, key accounts and marketing campaigns, along with flexible reporting and analysis, extensive data sharing capabilities and the ability to deploy ETMS on mobile platforms such as notebooks, PDAs and tablets. These improvements will not only drive efficiency and service levels, but will enable Galen to build real competitive advantage by significantly increasing its knowledge and understanding of its customers."
About StayinFront, Inc.
StayinFront, Inc. is a leading global provider of enterprise-wide customer relationship management (CRM) applications, decision support tools, data services, sample inventory management solutions and eBusiness systems. StayinFront offers rapidly configured and implemented solutions and services to manage and integrate all points of customer interaction including sales, marketing and customer support.
StayinFront has been chosen globally as a strategic CRM partner by many of the world's top life sciences, consumer goods and business companies and StayinFront solutions have been implemented in over twenty countries in twelve languages.
StayinFront's flexible product architecture, object-oriented data modeling and range of deployment options provide an "exact fit" solution to help drive business processes, better manage the administrative functions of the system and lower ongoing costs of ownership. StayinFront also offers a range of support services, including StayinFront Data Quality Services, to improve, standardize, augment and further leverage the informational assets contained in proprietary databases.
Headquartered in Fairfield, New Jersey, StayinFront has offices in Illinois, the United Kingdom, Belgium, Ireland, Australia, Singapore and New Zealand. The Company can be contacted via the web at http://www.stayinfront.com.
Note to editors: StayinFront is a registered trademark of StayinFront, Inc. All other trademarks are owned by their respective companies.
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