WESTBOROUGH, Mass., July 31, 2006 -- Applix, Inc. (Nasdaq: APLX) a global leader in performance management applications, has been named one of the "Top 10 Business Performance Management (BPM) Vendors" by BPM Partners in the July issue of DM Review. BPM Partners is one of the industry's leading consultancies focused on the BPM market.

According to BPM Partners, the Top 10 list includes only established vendors that deliver comprehensive performance management solutions, focus exclusively on the BPM market, demonstrate a significant track record of business success and consistently produce innovative products.

"Customers succeed with BPM when they have a razor-sharp focus on requirements and evaluate vendors based on their specific needs," said Craig Schiff, president and CEO, BPM Partners. "While the BPM vendor marketplace has more than 90 vendors, the Top 10 is a short list for companies seeking comprehensive performance management applications. In our experience, Applix's customers have an extremely high rate of satisfaction, driven by the ease-of-use and high performance of the company flagship TM1 product."

According to DM Review, "Applix, building on its high-performance TM1 OLAP engine, has added a planning manager, a consolidation framework and a financial reporting solution to round out its BPM offering. At this point in time, Applix provides the necessary BI, budgeting, consolidation and dashboard tools to cover the core BPM bases. In addition, thanks in large part to their core engine, Applix is well positioned to address the burgeoning operational performance management area of BPM. Applix's highly satisfied customers often place it at the top of BPM satisfaction surveys. The categories that customers highlight as being most impressive are ease of implementation, ease of use and performance." To read the full article, please visit: http://www.dmreview.com/article_sub.cfm?articleId=1057929

"Our industry-leading TM1 application continues to exceed customers' expectations, in part due to its unrivaled in-memory analytics on 64-bit hardware, which enables high speed no matter what volume of data," said David Menninger, vice president, worldwide product management and marketing, Applix. "Independent assessments and evaluations, such as the 'Top 10 BPM Vendors' list in DM Review, continue to confirm that Applix and TM1 lead all significant categories of BPM excellence: product performance and innovation, customer satisfaction, market success and company growth."

According to Menninger, these evaluations are mirrored by company behavior in the marketplace. "Applix consistently grows faster than the competition and outperforms all comers in head to head comparisons," he said. To learn more about Applix's high rankings in independent evaluations, visit: http://www.applix.com/numberone.

To learn more about BPM Partners' independent vendor rankings, go to: http://www.bpmpartners.com/bpmcentral_whitepapers.shtml. The evaluation preceded Applix's acquisition of Temtec International G.V. in mid-June, a step that only improved the ease of use and utility of TM1 through the combination of a self-service analytic platform, Executive Viewer.

Applix TM1

Applix's TM1 is a complete performance management application, delivering strategic business planning, budgeting, reporting and analytics for powering analysis of financial, operational, sales, employee and other business data. Applix customers worldwide use TM1 for its real-time response, adaptability, its easy-to-use interfaces, and low total cost of ownership and a majority realize a 100 percent return on their Applix investments within the first six months of deployment. The annual BPM Partners "Beyond the Hype" Webcast (http://www.bpmpartners.com/events_webinars.shtml) for 2006 recognized that Applix TM1 customers had the highest level of satisfaction of any of the leading BPM solutions, suites, tools and vendors. The OLAP Survey 5 (http://www.survey.com/olap) gave TM1 the highest marks for speed of query, deployment, and data load and pre-calculation, as well as the highest ranking for overall business benefits achieved and the lowest number of technical problems.

About Applix

Applix (Nasdaq: APLX) is a global leader in performance management applications that enable continuous strategic planning, management and monitoring of performance across the financial, operational, sales and marketing, and human resources functions within the enterprise. Applix is a founder of the BPM Standards Group (http://www.bpmstandardsgroup.org) and has been recognized by numerous industry analyst groups for its technical leadership and vision in the marketplace. Applix and its global network of partners help nearly 3,000 customers worldwide manage their business performance and respond to the marketplace in real time. In mid-2006, Applix acquired Temtec International B.V., a privately held Netherlands company, to further extend performance management solutions across the enterprise. Headquartered in Westborough, MA, Applix maintains offices in North America, Europe and the Pacific Rim. For more information about Applix, please visit http://www.applix.com.

Any statements in this press release about future expectations, plans and prospects for Applix, Inc., including any statements containing the words "believes," "anticipates," "plans," "expects," and similar expressions, constitute forward-looking statements. Forward-looking statements necessarily involve risks and uncertainties, and actual results could differ materially from those indicated by such forward-looking statements as a result of various important factors. Factors that could cause or contribute to such differences include without limitation, competitive pressures, changes in customer demands, adverse economic conditions, loss of key personnel, litigation, potential fluctuations in quarterly results, lengthy sales cycles, market acceptance of new or enhanced products and services, factors affecting spending by customers and other risks, uncertainties and factors including those described in the Company's most recent Form 10-K or 10-Q under the heading "Risk Factors"/"Factors That May Affect Future Results." In addition, the forward-looking statements provided by the Company in this press release represent the Company's views as of the date of this release. The Company anticipates that subsequent events and developments may cause the Company's views to change. However, while the Company may elect to update these forward- looking statements at some point in the future, the Company specifically disclaims any obligation to do so, and these forward-looking statements should not be relied upon as representing the Company's views as of any date subsequent to the date of this release.

Applix and TM1 are registered trademarks of Applix, Inc. All other trademarks and company names mentioned are the property of their respective owners.

Charlotte Locke                   
    Applix                             
    (508) 475-2441                          
    clocke@applix.com