from previews new Winter '07 release of analytics and dashboard mash-up capabilities

- Winter '07 Analytics Mash-Ups Deliver Powerful Capabilities to Create, Share, and Combine Advanced Analyses and Components
- The World Leader in Business Intelligence, Business Objects Is First Partner to Demonstrate New Analytics Mash-Up Capabilities With Salesforce

LONDON, Sept. 13, 2006 -- (NYSE: CRM), the technology and market leader in on-demand business services, today announced additional new customization features of Winter '07, including delivering full componentization of its analytical dashboards -- allowing customers, developers, and partners to create, share, and combine new components that analyze and present data from Salesforce and partner solutions. Business Objects (Nasdaq: BOBJ; Euronext Paris ISIN code: FR0004026250 - BOB), the world's leading provider of business intelligence solutions, today announced that Crystal Xcelsius(TM) will integrate within the new Salesforce dashboard framework, available in the Winter '07 release, as the first partner to participate in this new analytics mash-up category. The powerful new analytics dashboard mash-up capabilities will enable customers and subscribers to easily create, share and manage business presentations and dashboards directly in their Salesforce implementations. The announcement was made today at a AppExchange event in London where Crystal Xcelsius was demonstrated.

Salesforce Winter '07 is scheduled for availability in the fourth quarter and will drive forward a new era of unlimited freedom, collaboration and success for customers. Customers who purchase applications should make their purchase decisions based upon features that are currently available.

Business Objects' announcement of Crystal Xcelsius within the new Salesforce dashboard framework extends the power of Salesforce dashboards, delivering an interactive visualization solution to help better present business data to customers, prospects and colleagues. Now for the first time, customers can pick and choose the best analytical components from a rich variety of industry leaders and combine them into a single view or dashboard. This new capability in Winter '07 will empower the developer and partner community to create, share, and list new components on the AppExchange, giving customers unparalleled choice.

"Business Objects is continuing to demonstrate our vision of providing the best business intelligence solutions for customers regardless of deployment model," said Steve Lucas, vice president of strategic markets at Business Objects. "Through our partnership with -- from Crystal Reports(R) XI for AppExchange and, to Crystal Xcelsius -- we will continue to lead the business intelligence market in delivering innovative solutions on demand. Crystal Xcelsius within the new Salesforce dashboard framework, available in the Winter '07 release, will provide our joint customers with the most advanced, stunning graphic visualization of their business data, while providing what-if analysis and full interactivity with live company data."

"Salesforce Winter '07 will continue to deliver on unlimited customization, delivering new levels of granular control and creativity for customer to create unique reports, dashboards, and analytics," said Marc Benioff, chairman and CEO, "This new level of freedom and flexibility is only possible through the power of mash-ups, open APIs and Web services on which is built. This new open strategy for mash-up analytics and dashboards continues the shift away from monolithic stacks and toward heterogeneous Web services. Customers of all sizes demand customization, choice, and freedom -- and that is exactly what we are extending to Salesforce Winter '07."

With Winter '07, customers will be able to use the AppExchange multi-tenant on-demand platform and directory take the best analytics solutions available and combine them to create powerful new dashboards completely customized to their specific needs. Customers can create complex what-if scenarios, do supply-chain analysis, Web analytics, profit analysis and more by using the new Winter '07 analytics mash-up capabilities to insert any application component into a dashboard.

There are more than 300 applications created by, its customers and partners available on the AppExchange, the world's first on-demand application platform. AppExchange provides unprecedented ease of customization and integration for Salesforce deployments, as well as enabling a whole new generation of on-demand applications that go beyond CRM. AppExchange enables all of these on-demand applications to be easily shared, exchanged and installed with one click into a customer's account. AppExchange can be found at .

In addition to the new analytics and dashboard mash-ups, will preview "Unlimited Customization" across its entire portfolio of Winter '07 applications and AppExchange platform at Dreamforce '06. The industry's largest on-demand event, Dreamforce '06 will be held October 8-11 at the Moscone West convention center in San Francisco.

Conference registration for Dreamforce '06 is now open. For more information, or to register, please visit .

About is the market and technology leader in on-demand business services. The company's Salesforce suite of on-demand applications enables customers to manage and share all of their sales, support, marketing and partner information on-demand. AppExchange,'s on-demand platform, allows customers and partners to build powerful new applications quickly and easily, customize and integrate the Salesforce suite to meet their unique business needs, and distribute and sell on-demand applications at Customers can also take advantage of Successforce,'s world-class training, support, consulting and best practices offerings.

As of July 31, 2006, manages customer information for approximately 24,800 customers and approximately 501,000 paying subscribers including Advanced Micro Devices (AMD), America Online (AOL), Avis/Budget Rent A Car (Cendant Rental Car Group), Dow Jones Newswires, Nokia, Polycom and SunTrust Banks. Any unreleased services or features referenced in this or other press releases or public statements are not currently available and may not be delivered on time or at all. Customers who purchase applications should make their purchase decisions based upon features that are currently available. has headquarters in San Francisco, with offices in Europe and Asia, and trades on the New York Stock Exchange under the ticker symbol "CRM". For more information please visit , or call 1-800-NO-SOFTWARE.

NOTE: is a registered trademark of, and The Business Web, AppExchange and Successforce are trademarks of,, Inc., San Francisco, California. Other names used may be trademarks of their respective owners.

About Business Objects

Business Objects is the world's leading business intelligence (BI) software company, with more than 39,000 customers worldwide, including over 80 percent of the Fortune 500. Business Objects helps organizations of all sizes create a trusted foundation for decision making, gain better insight into their business, and optimize performance. The company's innovative business intelligence suite, BusinessObjects(TM) XI, offers the BI industry's most advanced and complete solution for performance management, planning, reporting, query and analysis, and enterprise information management. BusinessObjects XI includes the award-winning Crystal line of reporting and data visualization software. Business Objects has also built the industry's strongest and most diverse partner community, and offers consulting and education services to help customers effectively deploy their business intelligence projects.

Business Objects has dual headquarters in San Jose, Calif., and Paris, France. The company's stock is traded on both the Nasdaq (BOBJ) and Euronext Paris (ISIN: FR0004026250 - BOB) stock exchanges. More information about Business Objects can be found at .

Forward Looking Statement

Certain sections of this press release contain forward-looking statements that are based on assumptions regarding Business Objects' product release date. These statements are not guarantees of the date of availability, which may be delayed or cancelled, or of the availability of the features mentioned which may be changed or removed prior to release. Forward looking statements are made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995, as amended. More information about potential factors that could affect Business Objects' business is included in Business Objects' Form 10-K for the year ended December 31, 2005 and Form 10-Q for the quarter ended June 30, 2006, each of which is on file with the SEC and available at the SEC's website at . All forward looking statements speak only as of the date of this press release. Business Objects is not obligated to undertake any obligation to update these forward-looking statements to reflect events, circumstances or changes in expectations after the date of this press release.

NOTE: The Business Objects logo, BusinessObjects, Crystal Reports, Intelligent Question, and Xcelsius are trademarks or registered trademarks of Business Objects in the United States and/or other countries. All other names mentioned herein may be trademarks of their respective owners.

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