Corona Direct deploys Teradata active data warehouse
DAYTON, Ohio and BRUSSELS - Teradata, a division of NCR Corporation (NYSE: NCR), announced today that Corona Direct, the major auto, fire and funeral services direct insurance provider in Belgium, has deployed an active data warehouse to provide operational intelligence for its telephone customer service representatives who assist approximately 2.5 million customers and prospects.
Until recently, data warehouses have traditionally been used for analysis of historical data to support long-range strategic planning. Corona Direct is now using Teradata's active data warehouse that delivers strategic analysis to the back-office decision-makers while supporting fresh, operational intelligence to the front-line users. It leverages data to deliver active enterprise intelligence for better, faster decision-making. This capability is based on the data warehouse's ability to offer fast user access, high-system availability, event monitoring, integration within the enterprise, and ease of system management.
"Corona Direct is innovating with Teradata's active data warehouse which helps customer service representatives to identify and quickly respond in near real time to customer needs," said Philippe Neyt, commercial director at Corona Direct. "The customer experience has been enhanced and customer retention has clearly improved, positively affecting the bottom line."
To interface with Teradata, Corona Direct developed an in-house Windows-based software application known as Integrated Customer Engine (ICE). Approximately 100 Corona Direct customer service representatives use ICE to access a customer's basic data and their history with the company from all departments such as billing, claims and risk analysis, including customer service. With a single, up-to-date view of the customer's activities, the customer service representatives are able to swiftly and efficiently react to questions and proactively make personalized offers for new insurance products and services at competitive rates.
"Corona Direct is an innovator because it is using its data warehouse to perform razor-sharp, near real-time analysis of customer data," said Gunther Roobaert, director of Teradata in Belgium. "The result is a deeper integration between business intelligence and business operations."
Corona Direct has been working with a Teradata warehouse since 1999. Previously, the company used its data warehouse for monthly strategic analyses in the back office, such as customer segmentations and forecasts for direct marketing actions, which helps reduce the cost of its direct marketing campaigns by 30 percent.
About Corona Direct
Corona Direct is a Belgian-based direct insurer and a subsidiary of the Belgian-French banking and insurance group Dexia and serves the Belgian market via the Internet, affinity policy writing and direct marketing. It offers individual insurance products, such as auto, fire and funeral services. The company was founded in 1931 as a traditional insurance company. In the early 1970s, it developed the niche market of direct insurance sales. Corona Direct employs 140 people. For more information: www.coronadirect.be.
About Teradata Division
Teradata, (www.teradata.com) a division of NCR Corporation (NYSE: NCR), is the global technology leader in enterprise data warehousing, analytic applications and data warehousing services. Organizations around the world rely on the power of Teradata’s award-winning solutions to get a single, integrated view of their business to enhance decision-making, customer relationships and profitability.
About NCR Corporation
NCR Corporation (NYSE: NCR) is a leading global technology company helping businesses build stronger relationships with their customers. NCR’s Teradata® data warehouses, ATMs, retail systems, self-service solutions and IT services provide Relationship Technology™ that maximizes the value of customer interactions and helps organizations create a stronger competitive position. Based in Dayton, Ohio, NCR (www.ncr.com) employs approximately 29,300 people worldwide.
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NCR and Teradata are trademarks or registered trademarks of NCR Corporation in the United States and other countries.
Contact: Dan Conway, Teradata Division, NCR Corporation Telephone: (858) 485-3029 E-mail: firstname.lastname@example.org
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