CAPE TOWN, South Africa & MINNEAPOLIS, MN, October 02, 2006 --IDeaS, the leading provider of revenue optimization solutions and one of the industry’s fastest growing technology companies today announced that two of Cape Town’s most acclaimed hotels, the Vineyard Hotel & Spa and the Townhouse Hotel have installed IDeaS Revenue Optimization.

“After previous experience with another revenue management software we were familiar with the benefits of having an automated process, but we were interested in finding a solution that better mapped to the needs of our business by providing more advanced functionality,” said Theresa Prins, Group Revenue Manager. “When the opportunity came for us to explore other solutions, we wanted to find a product that made actual pricing decisions rather than simple recommendations. IDeaS offered us that in addition to expanded functionality that helps us in other areas as well, such as combining the information from both hotels for analysis and strategic decision making.”

“The Vineyard & Spa and Townhouse had already developed a revenue management culture. At issue for them was finding a replacement solution that meet their growing interest in maximizing profits at both their hotels,” said Fabian Specht, Director of Business Development & Distribution, EAME for IDeaS. “When the hotels switched to Micros Opera PMS, it was also the right timing to activate IDeaS and take the revenue management approach at the hotel to the next level.”

Key Product Highlights: IDeaS in use at the Vineyard and at the Townhouse

IDeaS Group Pricing is designed to help hoteliers evaluate group requests, analyze displaced revenues, find alternative dates and include ancillary revenues and costs for a total value assessment. IDeaS Best-Available-Rate with its unique Web-Rate shopping integration assists hotels in setting the right pricing decisions while also incorporating competitive rate information IDeaS web based delivery was designed to provide a faster, easier and more cost effective deployment method for hoteliers of any size and in any location in the world. IDeaS ASP deployment method offers hoteliers the best of both worlds, our award-winning technology delivered in an easy to purchase, faster to learn and conveniently supported way. IDeaS’ web delivery provides all the benefits of IDeaS’ technology with none of the encumbrances inherent in a traditional software purchase.

About the Townhouse Hotel

A premier four-star hotel situated in a quiet corner in the center of Cape Town, South Africa, the Townhouse Hotel has 107 rooms an offers the best of modern amenities, including conference facilities, and extensive fitness center, a heated indoor swimming pool and high-speed internet access in all rooms. Its central location ensures that the historical and scenic attraction such as the Castle of Good Hope. Parliament, Robben Island, Greenmarket Square, the V&A waterfront and Table Mountain with its cableway. The Winelands and the entire Cape Peninsula are within easy reach. For more information, please visit the web site at www.townhouse.co.za.

About the Vineyard Hotel & Spa

With over 200 years of history within its walls, this four star deluxe 173 roomed hotel is situated in six acres of landscaped parkland on the banks of the Liesbeek River just 15 minutes from downtown Cape Town. Originally built by Lady Anne Bernard in 1799, the Vineyard Hotel and Spa has spectacular views of the forested slopes of Table Mountain. The Vineyard offers rooms ranging from single, to family suites, both mountain and courtyard facing, all with high-speed internet access, 2 swimming pools, an International Spa, a state of the art Health and Fitness Centre, two outstanding restaurants and an award winning conference centre, all a tribute to the offerings of this outstanding Hotel. For more information please visit the web-site www.vineyard.co.za

About IDeaS

IDeaS is the leading provider of hospitality focused pricing and revenue optimization solutions. IDeaS products offer award-winning technical innovation paired with unsurpassed personalized support. Our products are specifically designed to provide hoteliers with a clear vision to their data, thereby giving them greater control over their business.

IDeaS primary market focus is the global hospitality industry. The company’s clients include some of the most-prestigious companies in the world, including InterContinental Hotels Group, Hyatt International, Hilton International, Mandarin Oriental Hotel Group, Millennium Hotels and Resorts, Mövenpick Hotels and Resorts, Shangri-La, Kempinski Hotels & Resorts, Conrad Hotels, Taj Mahal Hotel Mumbai, Universal Orlando, Travelodge UK, Steigenberger Hotels and Resorts, The Venetian Resort Hotel Casino, Vail Resorts and Gaylord Entertainment properties, such as Gaylord Opryland.

Headquartered in Minneapolis, Minnesota, IDeaS maintains global technology, support and sales offices in North America, the United Kingdom, Europe, Australia and Asia. For more information, visit www.ideas.com or call +1 952 698 4200. IDeaS’ India office, located in Pune, provides sales support to the region and houses IDeaS global technology center. IDeaS’ India office can be reached at [91] (20) 25679499.

NOTE TO EDITORS: In the name Movenpick Hotels there should be an umlaut over the "o" in Movenpick. This symbol may not appear properly in some systems.

Contacts 
Integrated Decisions and Systems, Inc.
Amy McNeil Anderson, +1 952-698-4200
aanderson@ideas.com