MicroStrategy to provide enterprise business intelligence to Paramount Pictures

MicroStrategy Chosen to Replace Studio's Current BI Tools

MCLEAN, Va., Jan. 9, 2007 -- MicroStrategy(R) Incorporated (Nasdaq: MSTR), a leading worldwide provider of business intelligence software, today announced that MicroStrategy will support Paramount Pictures' enterprise business intelligence program, which will provide reporting and analytics for multiple areas across the company. Paramount Pictures is a unit of Viacom, Inc. (NYSE: VIA, VIA.B).

Paramount, which currently uses tools from Cognos, plans to use MicroStrategy throughout the organization for reporting and analysis of key business areas, including sales and operations. With MicroStrategy, Paramount users will gain enhanced insights into category management, providing valuable sales information by product, category, and geography, to better understand which products and categories are selling well, and in which locations. Paramount also plans to use MicroStrategy for operational reporting to reduce costs, improve efficiencies, and make data-driven business decisions.

"We were impressed with MicroStrategy's intuitive web interface, scalable 64-bit architecture, and robust analytical capabilities for mission-critical applications," said Joe Churchill of Paramount Pictures. "Following a thorough analysis of MicroStrategy's advanced features and functionality, we determined that MicroStrategy was a better fit for our enterprise business intelligence than our current provider."

"We are delighted that Paramount has selected MicroStrategy to enhance its reporting and analysis capabilities," said MicroStrategy's COO Sanju Bansal. "MicroStrategy provides an excellent solution for companies seeking to extend the benefits of business intelligence across the enterprise. Leading companies around the globe are choosing MicroStrategy's industrial-strength platform to gain visibility into their operations and to help make important revenue-generating decisions."

About Paramount Pictures Corporation

Paramount Pictures Corporation (PPC), a unit of Viacom (NYSE: VIA, VIA.B), is a global entertainment company that produces and distributes filmed entertainment through the Paramount Motion Picture Group which includes Paramount Pictures, Paramount Vantage, Paramount Classics, MTV Films and Nickelodeon Movies. PPC operations also include Paramount Pictures International, Paramount Home Entertainment, Paramount Digital Entertainment, Paramount Studios and Worldwide Television Distribution.

About MicroStrategy

Founded in 1989, MicroStrategy is a global leader in business intelligence (BI) technology. MicroStrategy provides integrated reporting, analysis, and monitoring software that helps leading organizations worldwide make better business decisions every day. Companies choose MicroStrategy for its advanced technical capabilities, sophisticated analytics, and superior data and user scalability. More information about MicroStrategy (Nasdaq: MSTR) is available at

MicroStrategy and MicroStrategy Business Intelligence Platform are either trademarks or registered trademarks of MicroStrategy Incorporated in the United States and certain other countries. Other product and company names mentioned herein may be the trademarks of their respective owners.

    Wende Cover
    MicroStrategy Incorporated

    Shaleek Wilson
    Paramount Pictures Corporation

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