WESTBOROUGH, Mass., Jan. 22, 2007 -- Applix, Inc. (Nasdaq: APLX), a global leader in performance management applications, today announced that according to one of the industry's most comprehensive independent studies, The OLAP Survey 6 (http://www.survey.com/olap), Applix once again achieved highest ratings among the leading business intelligence vendors such as Cognos and Hyperion. The company took top spots in key categories such as goals achieved and fewest deterrents to wider deployment, and rated among the top three vendors in performance -- shown by The Survey to be increasingly important in the achievement of business benefits -- speed of deployment, and customer satisfaction.

"Those who discover Applix often prefer it, based on performance and ease of use," said Nigel Pendse, The Survey's author. "Furthermore, Applix's customers, as fanatically loyal as ever, continue to rate it one of the highest solutions for goals achieved and better business decisions."

The company placed in the top three in two important markers of customer satisfaction: customer loyalty and the Business Benefits Index (BBI), which measures numerous aspects of successful deployment. Applix also took the top honor for winning competitive product evaluations, besting a formidable list of companies including Cognos, Hyperion, SAP BW, and Microsoft AS.

"Vendors make claims, but The OLAP Survey provides facts," said Ben Plummer, vice president, worldwide marketing, Applix, Inc. "Year after year, Applix has consistently ranked at the top of the OLAP Survey in four critical areas: speed of response, ease of use, speed of implementation and customer satisfaction. These recurring indicators of our success prove that we build business performance management software that truly is agile and makes a significant difference to our customers."

The OLAP Survey provides a detailed quantitative analysis of why customers buy OLAP tools, what they use them for, and how successful they are. It is based on the analysis of the real-world experience of thousands of user sites around the world. As such, it is the largest, most thorough fact-based analysis of the growing OLAP market.

About Applix

Applix (Nasdaq: APLX) is a global leader in performance management applications that enable continuous strategic planning, management and monitoring of performance across the financial, operational, sales and marketing, and human resources functions within the enterprise. Applix and its global network of partners help nearly 3,000 customers worldwide manage their business performance and respond to the marketplace in real time. Headquartered in Westborough, MA, Applix maintains offices in North America, Europe and the Pacific Rim. For more information about Applix, please visit http://www.applix.com

For information about The OLAP Survey 6, visit http://www.survey.com/olap .

Any statements in this press release about future expectations, plans and prospects for Applix, Inc., including any statements containing the words "believes," "anticipates," "plans," "expects," and similar expressions, constitute forward-looking statements. Forward-looking statements necessarily involve risks and uncertainties, and actual results could differ materially from those indicated by such forward-looking statements as a result of various important factors. Factors that could cause or contribute to such differences include without limitation, competitive pressures, changes in customer demands, adverse economic conditions, loss of key personnel, litigation, potential fluctuations in quarterly results, lengthy sales cycles, market acceptance of new or enhanced products and services, factors affecting spending by customers and other risks, uncertainties and factors including those described in the Company's most recent Form 10-K or 10-Q under the heading "Risk Factors"/"Factors That May Affect Future Results." In addition, the forward-looking statements provided by the Company in this press release represent the Company's views as of the date of this release. The Company anticipates that subsequent events and developments may cause the Company's views to change. However, while the Company may elect to update these forward- looking statements at some point in the future, the Company specifically disclaims any obligation to do so, and these forward-looking statements should not be relied upon as representing the Company's views as of any date subsequent to the date of this release.

Applix, Executive Viewer, and TM1 are registered trademarks of Applix, Inc. All other trademarks and company names mentioned are the property of their respective owners.

Contact:
    Charlotte Locke
    Applix
    (508) 475-2441
    clocke@applix.com