ProClarity Corporation provides Raymond James with customized analytic solutions; approximately 7,500 users will utilize system to quickly access up-to-date financial information

BOISE, Idaho, Aug. 9, 2004--ProClarity Corporation, a leading provider of analytic application technology for the enterprise, today announced that Raymond James Financial (NYSE:RJF) has selected the ProClarity(R) Analytics Platform for enterprise-wide financial analysis. Raymond James, one of the largest financial services firms in the United States, relies heavily on business analytics for investment planning and financial research. The ProClarity solution will allow approximately 5,000 financial advisors and more than 2,500 support personnel the ability to quickly access up-to-date, customized financial information.

"ProClarity has provided us with a superb analytic platform," said Jay Bentley, Raymond James assistant vice president of IT strategic development. "Using ProClarity, in conjunction with our enterprise data warehouse and OLAP solution, will enable our users to analyze both current and historical data in dynamic ways. Our goal is to empower our financial advisors and corporate management by providing a system that will allow them to create the analytical views they need to better understand their business and lead to well-informed, strategic decisions. The ProClarity platform is another tool our financial advisors and managers can utilize as they continue to provide the highest quality service for our clients."

The robust business intelligence (BI) solution is supported by the ProClarity Analytics Server which manages user queries on centrally-stored business logic, key performance indicators (KPIs) and corporate information. The complete solution will provide users with personalized business views that will enable them to better monitor key business metrics.

"Though it's difficult to estimate an immediate return on investment, we expect great results from ProClarity," said Carole Torreano, Raymond James vice president of Information Technology. "This solution will help provide our financial advisors with the timely, reliable information that is critical in the investment and financial planning process. Purchasing ProClarity is another step in our continuing effort to provide Raymond James clients with the very best financial services."

About ProClarity Corporation

ProClarity Corporation's industry-leading application development platform helps customers build sophisticated custom analytic solutions that enable decision makers to make more insightful choices faster. These solutions, based on business processes, decision-making workflows and existing database and software technologies, feature patented visualizations, web-like navigation and powerful calculations to transform information into individual understanding. Headquartered in Boise, Idaho, ProClarity has regional sales and services offices in Europe and Asia-Pacific. Founded in 1995, ProClarity supports more than 1700 customers globally including AT&T, Ericsson, Hewlett-Packard, The Home Depot, Pennzoil QuakerState, Reckitt Benckiser, Roche, Siemens, USDA, Verizon and Wells Fargo. To learn more, visit or call 208-344-1630.

About Raymond James

Raymond James Financial (NYSE:RJF) is a Florida-based diversified holding company providing financial services to individuals, corporations and municipalities through its subsidiary companies. Its three wholly owned broker/dealers, Raymond James & Associates, Raymond James Financial Services and Raymond James Ltd. have more than 5,000 financial advisors serving 1.3 million accounts in 2,200 locations throughout the United States, Canada and overseas. In addition, total client assets are currently over $100 billion, of which more than $21 billion are managed by the firm's asset management subsidiaries.

ProClarity is a registered trademark, and the ProClarity logo is a trademark, of ProClarity Corporation. Other marks referenced herein are the service marks, trademarks, or registered trademarks of their respective manufacturers.

ProClarity Corporation
Jason Blumberg, 208-319-2269 

At A Glance ProClarity Corporation 
Headquarters: Boise, Idaho 
CEO: Robert Lokken 
Employees: 150 
Organization: Private 

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