KB Toys selects MicroStrategy as its business intelligence platform

McLean, Va., March 15, 2007 – MicroStrategy® Incorporated (NASDAQ: MSTR), a leading worldwide provider of business intelligence software, today announced that KB Toys, Inc. has selected MicroStrategy as its Business Intelligence Platform. KB Toys, Inc. is the nation's largest mall-based specialty toy retailer.

Initially, KB Toys plans to use MicroStrategy for reporting on key merchandising and supply chain metrics to improve the management of inventory from its vendors to its stores. MicroStrategy will be used to manage product life cycles, track customer demand, and monitor inventory levels through dashboards and exception reporting, enabling KB Toys to enhance customer service levels while improving return on inventory.

“We are evolving our approach to buying, planning, product allocation, and store operations,” said Frank Andryauskas, Chief Information Officer at KB Toys. “MicroStrategy will enable us to better understand inventory trends, track product demand, and analyze the efficiency of store operations.”

“We selected MicroStrategy because of its scalability, user-friendly Web interface, and robust reporting features that help us to make fact-based decisions which impact our bottom line,” said Tim Armstrong, Director of Analytical Business Solutions at KB Toys. “MicroStrategy provides the ability for hundreds of concurrent users to quickly retrieve and analyze large volumes of detailed data and efficiently monitor performance of key business metrics.”

MicroStrategy teamed with Netezza and QuantiSense to provide KB Toys with a complete end-to-end solution for their data warehousing and specialty retail business intelligence requirements.

“KB Toys is a valued new customer and we are delighted that they selected MicroStrategy to support their growing business intelligence applications,” said Sanju Bansal, MicroStrategy’s Chief Operating Officer. “The MicroStrategy platform has the scalability and flexibility to analyze large volumes of transactional data and provide KB Toys with valuable information that can enhance store operations and give them a competitive edge.”

About KB Toys

KB Toys, Inc. is the nation's largest mall-based specialty toy retailer, operating nearly 600 stores in the United States, Guam and Puerto Rico. Headquartered in Pittsfield, MA, the privately-held company has been delighting children and parents alike with the fun of toys for generations.

About MicroStrategy

Founded in 1989, MicroStrategy is a global leader in business intelligence (BI) technology. MicroStrategy provides integrated reporting, analysis, and monitoring software that helps leading organizations worldwide make better business decisions every day. Companies choose MicroStrategy for its advanced technical capabilities, sophisticated analytics, and superior data and user scalability. More information about MicroStrategy (NASDAQ: MSTR) is available at

MicroStrategy, MicroStrategy Business Intelligence Platform are either trademarks or registered trademarks of MicroStrategy Incorporated in the United States and certain other countries. Other product and company names mentioned herein may be the trademarks of their respective owners.


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