Business Objects sheds light on excellence in using business intelligence with customer awards

2007 Business Objects European Customer Spotlight Awards Recognize Aéroport International de Genève, Allied Irish Bank, CONSIP SpA, Deutsche Bahn AG, and SFR for Achievements in Business Intelligence

SAN JOSE, Calif. & PARIS, May 25, 2007 -- Business Objects (Nasdaq:BOBJ) (Euronext Paris ISIN code: FR0004026250 - BOB), the world’s leading provider of business intelligence solutions, today announced the winners of its 2007 European Customer Spotlight Awards. This year’s winners were Aéroport International de Genève, Allied Irish Bank, CONSIP SpA, Deutsche Bahn AG, and SFR. The Customer Spotlight Awards recognize the outstanding achievements of companies in using Business Objects solutions to transform their organization’s performance. The awards were formally presented at Business Objects Insight Europe, the company’s European User Conference, held this week in Berlin, Germany.

“Business Objects continues to provide new and innovative solutions that allow companies to transform the way they work through intelligent information,” said John Schwarz, CEO of Business Objects. “Nowhere is this more evident than in the success stories of our customers. This year’s European Customer Spotlight Award winners are powerful examples of the way business intelligence can truly improve their performance and deliver significant business impact.”

Following is a brief description of this year’s award winners:

Aéroport International de Genève

Geneva International Airport (GVA) needed a way to manage all the data generated by its annual traffic of 10 million passengers, more than 160,000 movements (landings and take-offs), and about 60,000 tons of goods processed. The airport’s business intelligence deployment has streamlined its business processes, with seven of the airports nine departments using BI to manage their daily activities. For example, the operations department automatically receives daily reports of airport activities, including movements, passenger, and other key items. The Finance and Human Resources departments have improved their accounting programs, their budget management, and their financial planning. In addition, the airport’s real estate office uses Business Objects to better administrate the commercial zones of the airport, such as shops, restaurants, and parking lots with detailed analysis. And, finally, from an IT perspective, standardizing on Business Objects has contributed to unifying the airport BI platform and allowing users to have access to an easy-to-use and coherent system.

Allied Irish Bank Group

With more than 22,000 employees worldwide, across 750 offices, Allied Irish Bank Group (AIB) is Ireland’s leading banking and financial services organization. AIB, which operates principally in Ireland, Britain, Poland, and the U.S., uses Business Objects in their ROI Division to cost the end to end process of its retail branch network – including both front and back office activities that support customer facing initiatives. Using Business Objects, AIB has managed to drastically reduce the time to build a financial model from three months to just five days, providing significant flexibility to decision making. AIB’s management is now able to see unit cost information for all activities on demand, and drill down to understand how those costs are made up. This enables them to act upon the information in a timely manner and drive real business improvement as a result. In addition, Business Objects has allowed nine times more users throughout the organization to have access to key information on costs, helping to keep them up to date and put critical information at their fingertips.


Consip is a public stock company owned by Italy’s Ministry of the Economy and Finance (MEF) that operates on behalf of the State. Consip has been a Business Objects customer since 1997, and it has developed many innovative projects such as the eProcurement system and the RGS (State General Accounting Department) data warehouse. Using Business Objects, Consip is able to analyze and monitor the various purchasing activities made by 30,000 users across more than 1,000 suppliers. These purchases encompass 500,000 transactions for 127 types of goods worth over 6.7 billion euro. The Business Intelligence Gateway, which provides support for strategic planning, decision-making processes, and operational activities can now guarantee service levels and enables Consip to confirm the results. In addition, Consip utilizes Business Objects for information sharing – more than 1,000 users can access the RGS data warehouse, and thru a Business Objects portal, users can navigate 700 public reports or create their own reports using certified information on economics data.

Deutsche Bahn AG

With more than 220,000 employees, Deutsche Bahn is one of Germany’s largest employers, providing complete mobility and logistics solutions. Privatized in 1994, the company has become a leading international transport and logistics services provider. Deutsche Bahn is using Business Objects to analyze and improve employee productivity across the German railways. In addition, with the planning solutions from Business Objects, Deutsche Bahn wants to define quantifiable objectives and measures. Deutsche Bahn had to take into account many parameters, as well as an impressive variety of data sources, to support all its key performance indicators. Despite this complexity, Deutsche Bahn wants to achieve significant efficiency improvements by giving planners and controllers the ability to pinpoint which locations are less efficient and where productivity drops between shifts.


SFR, one of the leading mobile phone operators in France, has standardized on BusinessObjects XI Release 2 for its business intelligence needs. Several groups within the company have seen significant benefits from the solution. For example, SFR’s customer service team, which is comprised of over 5,000 representatives, has leveraged the power of Business Objects to streamline call management and resource planning. This resulted in reduced wait times for customers. The SFR marketing team uses Business Objects to analyze its customer base and proactively identify trends in customer attrition so that the company can react with new programs and products designed to increase customer retention. The human resources department is planning to use Business Objects to monitor all 8,000 employees at SFR and help manage training plans, career progression, and salary costs. In addition, the team assigned to carry out BI projects at SFR has experienced a 30% increase in productivity as a direct result of adopting BusinessObjects XI Release 2.

About Business Objects

Business Objects has been a pioneer in business intelligence (BI) since the dawn of the category. Today, as the world’s leading BI software company, Business Objects transforms the way the world works through intelligent information. The company helps illuminate understanding and decision-making at more than 43,000 organizations around the globe. Through a combination of innovative technology, global consulting and education services, and the industry’s strongest and most diverse partner network, Business Objects enables companies of all sizes to make transformative business decisions based on intelligent, accurate, and timely information.

Business Objects has dual headquarters in San Jose, Calif., and Paris, France. The company’s stock is traded on both the Nasdaq (BOBJ) and Euronext Paris (ISIN: FR0004026250 - BOB) stock exchanges. More information about Business Objects can be found at

The Business Objects logo, BusinessObjects, Crystal Reports, Crystal Decisions, Web Intelligence, Intelligent Question, and Xcelsius are trademarks or registered trademarks of Business Objects in the United States and/or other countries. All other names mentioned herein may be trademarks of their respective owners.

Business Objects
Dorit Shackleton, +1-604-974-2444

DSS Home |  About Us |  Contact Us |  Site Index |  Subscribe | What's New
Please Tell 
Your Friends about DSSResources.COM Copyright © 1995-2021 by D. J. Power (see his home page). DSSResources.COMsm was maintained by Daniel J. Power. See disclaimer and privacy statement.