Campbell Soup company heats up customer satisfaction with QlikTech

World’s Largest Soup Manufacturer Turns to QlikTech for Enhanced Logistics Management, Accounting Accuracy and Supply Chain Efficiency

RADNOR, Pa., May 21, 2007 -- QlikTech, the world’s leading provider of memory analysis and reporting solutions, announced today that Campbell Soup Company (NYSE: CPB) is using QlikView, its flagship business intelligence software solution to improve its supply chain management. QlikView is enabling Campbell’s employees to analyze corporate data in innovative ways to improve inventory control and ensure the right product mix is available to customers at the right time.

“QlikView’s analytical power and simplicity enable our employees to more easily access critical information from disparate sources at a moments notice,” said Michael Mastroianni, vice president of North American planning, reliability and operations for Campbell’s. “Thanks to QlikView we now have a level of organizational visibility that was not previously achievable. This allows us to better leverage data in our management systems and understand the financial implications of supply chain decisions.”

In order to streamline operations and increase production efficiency, Campbell’s supply chain team enlisted Terra Technology, a provider of Demand Sensing solutions for consumer goods companies to deploy QlikView at the company’s Camden, New Jersey headquarters. QlikTech and Terra Technology provide Campbell with the necessary tools to improve inventory analysis management and projections, sales and long-term forecasting analysis, demand planning, schedule compliance, transportation and warehouse scheduling. Today, members of the company’s plant production, finance, and logistics departments use QlikView to make educated business decisions on a daily basis.

“It is essential for leading companies like Campbell to have access to tools that allow the highest possible level of supply-chain optimization,” said Robert F. Byrne, president and CEO of Terra Technology. “With QlikView, we can offer Campbell and our other clients, a simple, yet exceptionally powerful tool that enables their employees to quickly and deeply delve into data and make on-demand business decisions.”

“Campbell recognizes the need to identify and address the changing dynamics of its market to stay one step ahead of the competition, and it is meeting these challenges by investing in their business analysis process and systems,” said Rick Pitts, CEO of US Operations for QlikTech. “By implementing QlikView, Campbell has provided its employees the tools they need to make on-the-fly decisions and improve customer satisfaction.”

QlikTech is leading a new class of easy-to-use, fast and flexible business analysis solutions that empower individuals to improve corporate performance and drive innovation. QlikTech’s flagship product, QlikView, extends the company’s vision of simplifying business analysis, offering solutions that can be deployed in days, where users can be trained in minutes, and where end users have the freedom to be more creative in their analyses.

About Campbell Soup Company

Campbell Soup Company is a global manufacturer and marketer of high quality simple meals, including soup, baked snacks, vegetable-based beverages, and premium chocolate products, with annual revenues in excess of $7.5 billion. Founded in 1869, the company has a portfolio of more than 20 market-leading brands, including “Campbell’s,” “Pepperidge Farm,” “Arnott’s,” “V8,” and “Godiva.” For more information on the company, visit Campbell’s website at

About Terra Technology

Terra Technology is the leading provider of demand sensing and inventory optimization solutions for consumer goods companies. Terra’s pattern recognition technology works in conjunction with traditional demand planning systems to monitor daily demand signals and reduce near–term forecast error by 50%. More accurate forecasts stabilize the supply chain, improving customer service, lowering inventory requirements, decreasing unplanned changeovers and reducing costs. Headquartered in Norwalk, Connecticut; Terra’s customers include Campbell Soup, Georgia–Pacific, McCain Foods and Ventura Foods. For more information, please visit us at or call us at 203–847–4007 x108.

About QlikTech

QlikTech, the global leader in next-generation business intelligence solutions, offers sophisticated in-memory analysis and reporting solutions for enterprise and individual customers. QlikTech supports an open information architecture, where business information is broadly, affordably and quickly available to those who need it. QlikTech’s flagship product, QlikView, uses next-generation patented in-memory association technology to make sophisticated analysis dramatically easier to deploy, use and maintain. QlikView’s click driven, visually interactive interface is simple for end users to learn and use.

QlikTech is the world’s fastest growing business intelligence software company with more than 5,880 customers in 73 countries and is adding more than 10 new customers each working day. In addition to thousands of small and midsized companies, QlikTech’s customers include large corporations such as Tetra Pak, Deutsche Telekom, Reuters, 3M, Colonial Supplemental Insurance, and BMW. QlikTech is privately held and venture backed by Accel Partners, Jerusalem Venture Partners, and Industrifonden. Founded in Sweden, QlikTech is headquartered in Radnor, Pennsylvania, has subsidiaries in the United Kingdom, Germany, Netherlands, and Scandinavia. More than 500 companies around the world partner with QlikTech. For more information on QlikView, please call 1-888-828-9768 or visit

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