PROS pricing analytics software selected by SunTrust

HOUSTON, TX, May 30, 2007 -- PROS announced today that SunTrust Banks Inc. has selected PROS Pricing Analytics software for use within its Consumer Lending business. PROS and Deloitte & Touche LLP will work together on a joint team with SunTrust for its price management software implementation.

According to Terry Kuester, a Principal of Deloitte & Touche LLP, “The lending industry as a whole is becoming increasingly sophisticated in its management of rates. Lenders are looking to extend their ability to leverage data to generate more value both for their customers and their shareholders.”

“This effort and partnership are part of our initiative to optimize product pricing and enhance financial performance,” said Carl Caron, SunTrust’s Consumer Lending Pricing and Profitability Manager. “We selected PROS based on the strength of the company’s full suite of pricing technology, from Analytics to Optimization. PROS has an unmatched track record of providing high value pricing software and science-based solutions.”

Jeff Robinson, PROS Senior Vice President, Pricing Solutions, commented, “We are excited to partner with an industry leader like SunTrust. It is clear they are committed to pricing excellence, and we are proud they have selected the PROS pricing technology for helping them achieve this goal.”

About PROS

PROS is a leading provider of pricing and revenue optimization software products, specializing in price analytics, price execution, and price optimization. By using PROS’ software products, companies gain insight into their pricing strategies, identify pricing-based profit leaks, optimize their pricing decision making and improve their business processes and financial performance.

PROS’ software products implement advanced pricing science, which includes operations research, forecasting and statistics. PROS also provides a range of services that include analyzing a company’s current pricing processes and implementing software products to improve pricing performance. PROS has implemented over 200 solutions across a range of industries in more than 40 countries.

Founded in 1985, PROS is headquartered in Houston, Texas. Today, PROS has over 300 employees, more than 100 with advanced degrees and 20 with Ph.D.s. PROS recorded revenue of $46.0 million in 2006, a 31% increase over 2005, and has achieved eight consecutive years of profitability.

To learn more about PROS, please visit

About Deloitte

Deloitte & Touche USA LLP is the U.S. member firm of Deloitte Touche Tohmatsu. Its subsidiaries provide audit, tax, consulting and financial advisory services through more than 35,000 people in the U.S. Known as an employer of choice for innovative human resources programs, it is dedicated to helping its clients and people excel.

Visit, email or call 212-436-2858.

About SunTrust Banks, Inc.

SunTrust Banks, Inc., headquartered in Atlanta, is one of the nation's largest banking organizations, serving a broad range of consumer, commercial, corporate and institutional clients. As of March 31, 2007, SunTrust had total assets of $186.4 billion and total deposits of $123.4 billion. The Company operates an extensive branch and ATM network throughout the high-growth Southeast and Mid-Atlantic states and a full array of technology-based, 24-hour delivery channels. The Company also serves customers in selected markets nationally. Its primary businesses include deposit, credit, trust and investment services. Through various subsidiaries the Company provides credit cards, mortgage banking, insurance, brokerage, equipment leasing and capital markets services. SunTrust’s Internet address is

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