Biltmore Technologies deploys MicroStrategy for pharmaceutical and biotech solution
McLean, Va., August 2, 2007 -- MicroStrategy® Incorporated (Nasdaq: MSTR), a leading worldwide provider of business intelligence software, today announced that Biltmore Technologies has deployed MicroStrategy to provide reporting and analysis capabilities for its hosted data warehouse solution, My Vital Signs Rx™. Biltmore Technologies is a leader in pharmaceutical sales and marketing analytics.
My Vital Signs Rx is designed for pharmaceutical and biotech companies that lack the business and technical resources to support their own sales and marketing data warehouse. Anchored by the MicroStrategy Business Intelligence Platform™, My Vital Signs Rx helps companies analyze the success of marketing campaigns, determine sales force and targeting effectiveness, and monitor new product introductions, while providing the dashboards and scorecards that senior sales and marketing management need to monitor and improve their business.
“The MicroStrategy platform gives our pharmaceutical and biotech customers the ability to report on and analyze critical data to make important sales and marketing decisions,” said Gary Warner, Principal of Biltmore Technologies. “Organizations across the pharmaceutical and biotech industries rely on Biltmore Technologies and its business intelligence partner, MicroStrategy, to analyze and improve pharmaceutical sales and marketing operations, and reduce costs.”
“We are pleased that Biltmore Technologies has selected MicroStrategy to anchor its data warehouse solution,” said MicroStrategy’s COO Sanju Bansal. “MicroStrategy’s advanced analytics, scalability, and intuitive reporting features are an excellent fit for pharmaceutical and biotech companies with vast amounts of data.”
About Biltmore Technologies
Biltmore Technologies is a leader in pharmaceutical sales and marketing analytics. Biltmore's flagship product, My Vital Signs Rx™, is a hosted sales and marketing analytics application for small and mid-tier pharmaceutical companies that increases sales effectiveness by guiding and maximizing sales and marketing results. For more information about Biltmore Technologies, visit http://www.biltmoretech.com/pages/index.php.
Founded in 1989, MicroStrategy is a global leader in business intelligence (BI) technology. MicroStrategy provides integrated reporting, analysis, and monitoring software that helps leading organizations worldwide make better business decisions every day. Companies choose MicroStrategy for its advanced technical capabilities, sophisticated analytics, and superior data and user scalability. More information about MicroStrategy (NASDAQ: MSTR) is available at www.microstrategy.com.
MicroStrategy, MicroStrategy Business Intelligence Platform are either trademarks or registered trademarks of MicroStrategy Incorporated in the United States and certain other countries. Other product and company names mentioned herein may be the trademarks of their respective owners.
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