MicroStrategy to provide Hallmark Cards with business intelligence software for reporting and analytics

MCLEAN, Va., Aug. 22, 2007 -- MicroStrategy(R) Incorporated (Nasdaq: MSTR), a leading worldwide provider of business intelligence software, today announced that Hallmark Cards, Inc. has expanded its use of MicroStrategy software for enterprise-wide reporting and analysis. Hallmark, based in Kansas City, is known throughout the world for its greeting cards and related personal expression products.

MicroStrategy's integrated business intelligence platform supports a wide range of reporting and analysis applications for Hallmark, providing insights into business performance across the company. Retail and sales productivity applications provide company-wide insight into product performance across various channels, product groups, and business units. MicroStrategy-based applications also analyze the effectiveness of consumer marketing campaigns, and consumer market basket and cross-buying behavior.

"MicroStrategy allows us to understand how recent product innovations, such as our 'Cards with Sound' line are performing in the marketplace," said Paul Wolters, Hallmark's Business Intelligence Manager. "The scalability and usability of MicroStrategy enables us to distribute performance information throughout the organization so our business users can focus on our mission of delivering products and services that enrich people's lives."

"MicroStrategy is proud to expand its relationship with Hallmark, a recognized innovator and leader in the greeting card industry," said Sanju Bansal, MicroStrategy's COO. "MicroStrategy is well-suited to meet Hallmark's growing business intelligence requirements. The MicroStrategy platform has the scalability and flexibility to analyze volumes of data at the transactional level and provide Hallmark's users with valuable insights to enhance business performance."

About MicroStrategy

Founded in 1989, MicroStrategy is a global leader in business intelligence (BI) technology. MicroStrategy provides integrated reporting, analysis, and monitoring software that helps leading organizations worldwide make better business decisions every day. Companies choose MicroStrategy for its advanced technical capabilities, sophisticated analytics, and superior data and user scalability. More information about MicroStrategy (Nasdaq: MSTR) is available at .

MicroStrategy and MicroStrategy Business Intelligence Platform are either trademarks or registered trademarks of MicroStrategy Incorporated in the United States and certain other countries. Other product and company names mentioned herein may be the trademarks of their respective owners.

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