MicroStrategy to provide enterprise business intelligence to Starwood Hotels to enhance customer service and loyalty programs

MCLEAN, Va., Sept. 18, 2007 -- MicroStrategy(R) Incorporated (Nasdaq: MSTR), a leading worldwide provider of business intelligence software, today announced that Starwood Hotels & Resorts Worldwide has expanded its deployment of MicroStrategy for business intelligence reporting and analytics to enhance its customer relationships and loyalty programs. Starwood is one of the world's leading hotel and leisure companies with approximately 870 properties in more than 95 countries and 145,000 employees at its owned and managed properties.

MicroStrategy will enable Starwood personnel to analyze customer information to uncover purchasing patterns, identify profiles of loyal customers, and ensure that its customer service and Starwood Preferred Guest(R) program are closely aligned with customers' preferences. Nearly 3,700 Starwood personnel will use MicroStrategy's highly visual information dashboards and content-rich reports for valuable insights into its customers and key business areas, including revenue management, reservations, property management, and brand analysis. Starwood currently uses MicroStrategy for market performance analysis, owner relations, operations, strategic account management, and global sales analysis.

"We are embarking on a significant technology transformation to improve our quality and level of customer service, and MicroStrategy will provide us with important insights to help us build more meaningful, long-term relationships with our guests," said Todd Thompson, Chief Information Officer of Starwood Hotels. "With MicroStrategy, our business users can create reports and disseminate them across the organization, enabling us to make strategic, data-driven decisions to improve the guest experience at our properties around the globe."

"Industry leaders in the travel and hospitality sector choose MicroStrategy to analyze customer transactions and uncover customer behavior patterns to enable them to provide guests with personalized services based on their specific profiles and requirements," said Sanju Bansal, MicroStrategy's COO. "We are delighted that Starwood Hotels selected MicroStrategy to support its customer service initiatives. MicroStrategy's platform provides scalability to thousands of users and terabytes of data, which is highly useful for global companies, like Starwood, who are interested in identifying key trends and opportunities to improve business performance and customer service."

About MicroStrategy

Founded in 1989, MicroStrategy is a global leader in business intelligence (BI) technology. MicroStrategy provides integrated reporting, analysis, and monitoring software that helps leading organizations worldwide make better business decisions every day. Companies choose MicroStrategy for its advanced technical capabilities, sophisticated analytics, and superior data and user scalability. More information about MicroStrategy (Nasdaq: MSTR) is available at

MicroStrategy and MicroStrategy Business Intelligence Platform are trademarks or registered trademarks of MicroStrategy Incorporated in the United States and certain other countries. Other product and company names mentioned herein may be the trademarks of their respective owners.

About Starwood Hotels & Resorts Worldwide, Inc.

Starwood Hotels & Resorts Worldwide, Inc. is one of the leading hotel and leisure companies in the world with approximately 870 properties in more than 95 countries and 145,000 employees at its owned and managed properties. Starwood Hotels is a fully integrated owner, operator and franchisor of hotels and resorts with the following internationally renowned brands: St. Regis(R), The Luxury Collection(R), Sheraton(R), Westin(R), Four Points(R) by Sheraton, W(R), Le Meridien(R) and the recently announced Aloft(TM) and Element(TM) Hotels. Starwood Hotels also owns Starwood Vacation Ownership, Inc., one of the premier developers and operators of high quality vacation interval ownership resorts. For more information, please visit

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