Experian presents Vision 2004 Conference October 24-28 in Boca Raton, Florida

Industry Visionaries Help Attendees Revolutionize Business Strategy

COSTA MESA, Calif., Aug. 24, 2004 -- Acclaimed CEO coach Ram Charan, ChoicePoint Chairman and CEO Derek Smith, master motivator Dan Clark and Enron whistleblower Sherron Watkins are among the compelling speakers to headline the Vision 2004 Conference, hosted for the 24th year by Experian(R), a global information solutions company. The conference will be held October 24-28 at the Boca Raton Resort & Club, one of the nation's premiere destination resorts.

This will be the largest Vision conference ever, centering on the theme: "Informed Decisions Smart Solutions." The sessions will help attendees sharpen business strategies with the latest information and solutions for fraud, risk management, bankruptcies, portfolio management and legislative issues as well as current trends in the financial industry. This year's conference features two days of fraud-focused sessions on October 27-28.

The conference is geared for professionals from diverse industries including financial services, telecommunications, health care, insurance, retail and catalog merchandising, automotive-related businesses, manufacturing, leisure products and services, utilities, e-commerce and government.

Along with keynote speakers, Experian has assembled an array of industry experts to lead more than 35 breakout sessions to help professionals to use the power of cutting-edge technology and insightful analysis to become -- and remain -- profit leaders. One of the unique features of the Vision 2004 Conference is the opportunity for Experian clients to share their experiences with other conference attendees.

The breakout sessions will provide real-world answers to tough question about improving business performance at every stage of the customer life cycle. Examples include:

* Identity theft and privacy legislation: What's going on in Washington, D.C.?

* E-Authentication: How to make sure customers are who they say they are;

* Basel II -- Time to Get Serious: What banks need to do now to satisfy regulatory requirements;

* Automotive target marketing: Boost vehicle sales by identifying potential customers.

As a precursor to the Vision 2004 Conference, Experian offers a seminar on one of the important issues in the financial industry today, risk-based pricing. This seminar will examine the pros and cons of custom credit scores, bureau scores and matrix decision-making models and will explore the difference between predatory lending and risk-based pricing. The seminar will be held on Sunday, October 24.

Entertainment at this year's Vision 2004 Conference will be provided by Jim Belushi and the Sacred Hearts Band. The registration fee is $1,195 if registration is received by September 30, and $1,295 if received after. For more information and to register for the Vision 2004 conference, visit

About Experian

Experian(R) is a global leader in providing information solutions to organizations and consumers. It helps organizations find, develop and manage profitable customer relationships by providing information, decision-making solutions and processing services. It empowers consumers to understand, manage and protect their personal information and assets. Experian works with more than 40,000 clients across diverse industries, including financial services, telecommunications, health care, insurance, retail and catalog, automotive, manufacturing, leisure, utilities, property, e-commerce and government. Experian is a subsidiary of GUS plc and has headquarters in Nottingham, UK, and Costa Mesa, California. Its 13,000 people support clients in more than 60 countries. Annual sales exceed $2.3 billion.

For more information, visit the company's Web site at

For further information, please contact Donald Girard, Public Relations of Experian, +1-714-830-5647,

SOURCE Experian

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