MINNEAPOLIS & BEVERLY HILLS, Calif. & LONDON, October 03, 2007 -- IDeaS, the leading provider of hospitality revenue management and optimization solutions and one of America’s fastest growing technology companies, celebrates their ten year partnership with Hilton Hotels Corporation. Commencing with the first installation at Hilton Brussels Belgium and Hilton Park Lane London in 1997 Hilton and IDeaS have since deployed IDeaS at Hilton Family Hotels covering every continent with the exception of Antarctica. In the past two years a major rollout of our Next Generation web based V5i version has accelerated the number of Hilton hotels who rely on IDeaS revenue optimization solution for tangible management of their revenue.

“As IDeaS’ Revenue Optimization V5i solution has expanded and evolved over the years, Hilton Hotels Corporation’s strong relationship with IDeaS has continued to advance. We have enjoyed working with IDeaS and continually benefit from their revenue management expertise and flexibility in responding to our revenue management and optimization needs. Our ability to deploy a revenue management solution on a global scale in order to provide us with consolidated and regional views has been a key to managing our business,” noted Tim Davis, Senior Vice President Commercial Development and Information Services at Hilton Hotels Corporation.

“Hilton Hotels Corporation has been heavily involved in the on-going development of our web based ASP Revenue Management and Optimization solution,” said Linda Hatfield, Vice President of Product Management.

“As an early adopter of our technology we have greatly valued Hilton Hotels Corporation’s guidance in order to provide a superior Revenue Management and Optimization solution to the hospitality market.”

About Hilton Hotels Corporation

Hilton Hotels Corporation (NYSE:HLT) is the leading global hospitality company, with 2,896 properties totaling approximately 490,000 rooms in 76 countries and territories.

The company owns, manages or franchises a hotel portfolio of some of the best known and highly regarded brands, including Hilton(R), Conrad(R) Hotels & Resorts, Doubletree(R), Embassy Suites Hotels(R), Hampton Inn(R), Hampton Inn & Suites(R), Hilton Garden Inn(R), Hilton Grand Vacations(TM), Homewood Suites by Hilton(R) and The Waldorf=Astoria Collection(R). For more information, visit www.hiltonworldwide.com .

About IDeaS

Integrated Decisions and Systems, Inc. (IDeaS) invented critical decision solutions that enable global organizations such as leading hotels, airlines, car rentals, car parking, manufacturing, and transportation management companies to understand, anticipate and react to consumer behavior in order to optimize company-wide revenue and profits.

By providing Forecasting, Optimization and Pricing solutions, coupled with IDeaS' On-Demand Software as a Service (SaaS) applications, IDeaS can help make an immediate impact on company revenue and profitability.

Headquartered in Minneapolis, Minnesota, IDeaS maintains global technology, support and sales offices in North America, the United Kingdom, Europe, Australia and Asia. For more information, visit www.ideas.com.

Contacts 
Integrated Decisions and Systems, Inc.
Star Bazella, +1 952-698-4200
Marketing Manager
Star.bazella@ideas.com
www.ideas.com