Oracle claims 2004 Intelligent Enterprise Reader's Choice Awards in two categories

REDWOOD SHORES, Calif., Aug. 25, 2004 -- Oracle (Nasdaq: ORCL) received top honors in two categories in Intelligent Enterprise Magazine's 2004 Reader's Choice Awards for Best Information Technology Products. Intelligent Enterprise readers recognized Oracle(R) Customer Data Management as the winner for Best Customer Data Integration and Oracle Database 10g as the winner for Best DBMS for Data Warehousing. Oracle Application Server 10g was selected as runner-up in the application integration category.

Among the industry's most prestigious honors, Intelligent Enterprise's Reader's Choice Awards are determined exclusively by subscribers' votes on products available on the market, and recognize IT solutions that help companies create an "intelligent enterprise." The results of the Reader's Choice Awards will be published in the September 2004 issue of Intelligent Enterprise.

"Progressive companies are consolidating enterprise systems and implementing new solutions to become an intelligent enterprise," said David Stodder, Editor-in-Chief of Intelligent Enterprise. "Oracle provides business solutions that resonate well with the needs of the market. Our readers have reacted favorably to Oracle's solutions, recognizing the company as one of the most important enabling vendors of strategic technologies."

Improving Upon Customer Data Management

Oracle understands that customer knowledge is the lifeblood of an organization. Oracle Customer Data Management helps solve the data fragmentation and data quality problems that distort views of customer data. It centralizes customer data from across the enterprise, continuously improving data quality and synchronizing data back to all source systems and end users. Data originating or transferred into the Oracle offering can be cleansed, enriched and then synchronized with other systems to provide a single source of truth. As a result, organizations can improve reporting accuracy, employee productivity, reliability of customer analytics and day-to-day customer relationships.

Oracle Customer Data Management comprises a family of products including Oracle Customer Data Hub, Oracle Customer Data Librarian and Customers Online. Additional information on Oracle Customer Data Management can be found at: .

Powering the World's Largest Commercial Databases

Oracle Database 10g provides a single, integrated database engine for scalable and high performing data warehousing implementations. Oracle simplifies the maintenance of ever-expanding data warehouses with a single management interface, self-tuning, and self-diagnosing features.

Intelligent Enterprise Reader's Choice Award is the latest in a string of honors for Oracle's data warehousing offerings. In May 2004, industry analyst firm Gartner placed Oracle in the 2004 Data Warehouse DBMS Leaders' Quadrant for completeness of vision and ability to execute (Gartner Magic Quadrant for Data Warehouse DBMSs, 2004*). In November 2003, the Winter Corporation 2003 TopTen Program found that Oracle Database powered the largest (29.2 terabytes) commercial data warehouse in the world. According to the survey findings, the world's top 10 Unix online transaction processing (OLTP) databases, as measured by database size and number of rows/records, are managed by Oracle Database. Additional information on Oracle Data Warehousing can be found at: .

Delivering the Industry's Only Complete Application Platform Suite

Oracle Application Server 10g is the industry's first Service-Oriented Architecture (SOA) and grid enabled application server to provide an integrated, standards-based software platform enabling organizations of all sizes to quickly adapt to changing business requirements. The newest release includes 573 new features, 450 of which were customer requested enhancements. Oracle Application Server 10g customers can now deploy and manage SOAs on Enterprise Grids, allowing them to quickly adapt both their business processes and IT assets to meet changing market conditions, competitive pressures and customer demands.

Additional information on Oracle Application Server 10g can be found at: .

About Intelligent Enterprise

Published 18 times annually, Intelligent Enterprise is the only magazine dedicated to the strategic business applications that turn information into intelligence. It serves an exclusive audience of 80,000 business and IT professionals who plan and deploy the strategic applications their companies depend on to improve decision making, enhance business performance, and maximize the value of customer relationships. It provides both the context and the technical detail needed to take strategic business applications from concept to deployment, covering such interlocking technology categories as: application development, business intelligence and data warehousing, data management, enterprise application integration, enterprise/e-business applications, CRM and customer analytics, knowledge management, scalable server hardware, enterprise storage, and systems and applications management.

About CMP Media LLC

CMP Media LLC ( ) is a leading integrated media company providing essential information and marketing services to the entire technology spectrum -- the builders, sellers and users of technology worldwide. Capitalizing on its editorial strength, CMP is uniquely positioned to offer marketers comprehensive, integrated media solutions tailored to meet their individual needs. Its diverse products and services include newspapers, magazines, Internet products, research, direct marketing services, education and training, trade shows and conferences and custom publishing.

About Oracle

Oracle is the world's largest enterprise software company. For more information about Oracle, visit our Web site at .


Oracle is a registered trademark of Oracle Corporation and/or its affiliates. Other names may be trademarks of their respective owners.

* Magic Quadrant Disclaimer

The Magic Quadrant is copyrighted May 2004 by Gartner, Inc. and is reused with permission. The Magic Quadrant is a graphical representation of a marketplace at and for a specific time period. It depicts Gartner's analysis of how certain vendors measure against criteria for that marketplace, as defined by Gartner. Gartner does not endorse any vendor, product or service depicted in the Magic Quadrant, and does not advise technology users to select only those vendors placed in the "Leaders" quadrant. The Magic Quadrant is intended solely as a research tool, and is not meant to be a specific guide to action. Gartner disclaims all warranties, express or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.

SOURCE Oracle Corp.

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