Business Objects again rated number one by readers of Intelligent Enterprise for Customer Analytics

BusinessObjects Customer Intelligence Voted as Top Product in the Customer Analytics Category

SAN JOSE, Calif., Aug. 25, 2004 -- For the fourth year in a row, readers of Intelligent Enterprise have recognized Business Objects (Nasdaq:BOBJ)(Euronext Paris ISIN code FR0004026250-BOB), the world's leading provider of business intelligence (BI) solutions, as a winner of an Intelligent Enterprise 2004 Readers' Choice Award. This award honors companies that provide products that help organizations deploy strategic applications to collect, analyze, and deliver business information whenever and wherever it's needed to improve business performance and maximize customer relationships. Subscribers to Intelligent Enterprise voted BusinessObjects(TM) Customer Intelligence, a solution that helps organizations build and grow more profitable customer relationships, as the top product in the Customer Analytics category. Intelligent Enterprise readers also recognized Business Objects for providing leading products in both the Ad Hoc Query & Reporting and Business Performance Monitoring/Management categories.

"Intelligent Enterprise readers have spoken, and named several solutions from Business Objects as the best way to gather information to insure that organizations identify and retain the right customers," said David Stodder, editor-in-chief of Intelligent Enterprise. "This honor shows the importance of business intelligence in giving companies a competitive advantage to compete and remain profitable in today's very aggressive market place. Our readers have recognized Business Objects for four years running, which is a testament to the importance of companies having a successful BI system in place."

"Business Objects business intelligence solutions have helped thousands of companies improve enterprise performance by getting answers to critical business questions that improve company profitability and maximize customer retention," said Bernard Liautaud, chairman and CEO of Business Objects. "We are always gratified when users honor our products, and we are especially pleased to have won an Intelligent Enterprise Readers' Choice Award for the fourth year in a row. Business Objects continues to deliver innovative analytic applications, and the readers of Intelligent Enterprise have once again recognized our leadership in this market."

Voting was open exclusively to Intelligent Enterprise subscribers. Results will be published in the September 4, 2004 issue of Intelligent Enterprise magazine. Readers chose among several categories of products, and voiced opinions about their most important reason to buy strategic software right now. Visit for the full story.

About Intelligent Enterprise

Published 18 times annually, Intelligent Enterprise is the only magazine dedicated to the strategic business applications that turn information into intelligence. It serves an exclusive audience of 80,000 business and IT professionals who plan and deploy the strategic applications their companies depend on to improve decision making, enhance business performance, and maximize the value of customer relationships. It provides both the context and the technical detail needed to take strategic business applications from concept to deployment, covering such interlocking technology categories as: application development, business intelligence and data warehousing, data management, enterprise application integration, enterprise/e-business applications, CRM and customer analytics, knowledge management, scalable server hardware, enterprise storage, and systems and applications management. For more information, contact Tara Gibb at 415-947-6242 or Access free subscriptions from the Web site at

About CMP Media LLC

CMP Media LLC ( is a leading integrated media company providing essential information and marketing services to the entire technology spectrum -- the builders, sellers and users of technology worldwide. Capitalizing on its editorial strength, CMP is uniquely positioned to offer marketers comprehensive, integrated media solutions tailored to meet their individual needs. Its diverse products and services include newspapers, magazines, Internet products, research, direct marketing services, education and training, trade shows and conferences and custom publishing.

About Business Objects

Business Objects is the world's leading business intelligence (BI) software company. Business intelligence enables organizations to track, understand, and manage enterprise performance. The company's solutions leverage the information that is stored in an array of corporate databases, enterprise resource planning (ERP), and customer relationship management (CRM) systems.

Popular uses of BI include enterprise reporting, management dashboards and scorecards, customer intelligence applications, financial reporting, and both customer and partner extranets. These solutions enable companies to gain visibility into their business, acquire and retain profitable customers, reduce costs, optimize the supply chain, increase productivity, and improve financial performance.

In December 2003, Business Objects completed the acquisition of Crystal Decisions, the leader in enterprise reporting. The combined product line includes software for reporting, query and analysis, performance management, analytic applications, and data integration. In addition, Business Objects offers consulting and education services to help customers effectively deploy their business intelligence projects.

Business Objects has more than 26,000 customers in over 80 countries. The company's stock is traded under the ticker symbols NASDAQ: BOBJ and Euronext Paris (ISIN: FR0004026250 - BOB). It is included in the SBF 120 and IT CAC 50 French stock market indexes. Business Objects can be reached at +1 408 953 6000 and

Business Objects, the Business Objects logo, and BusinessObjects are trademarks or registered trademarks of Business Objects SA or its affiliated companies in the United States and other countries.

Business Objects
Sherry Lowe, 408-953-6038
Eastwick Communications
Katie Zack, 650-480-4041 

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