Yahoo! expands agreement with MicroStrategy for business intelligence reporting and analytics
McLean, Va., October 24, 2007 -– MicroStrategy® Incorporated (Nasdaq: MSTR), a leading worldwide provider of business intelligence software, today announced that Yahoo! Inc. has expanded its agreement to use MicroStrategy for business intelligence reporting and analytics. Yahoo! is a leading global Internet brand and one of the most trafficked Internet destinations worldwide.
Yahoo! has expanded its deployment of MicroStrategy for reporting and analysis capabilities across the company. Yahoo! employees will use MicroStrategy for valuable insights into marketing campaigns, online advertising, web traffic, online store activity, search effectiveness, and other critical business data. MicroStrategy provides robust reporting and analytical capabilities, scalability for large databases, and ease-of-use for a diverse user population.
“Working with MicroStrategy for many years, we found that they offer us the flexibility, scalability, and powerful analytics that we need to support our growing business intelligence applications,” said Laurie Mann, Senior Vice President of Engineering Operations of Yahoo!. “Our employees will be using MicroStrategy to help them make strategic, analytically-based decisions to improve our business performance.”
“We are delighted that Yahoo! selected MicroStrategy to support its business intelligence reporting and analysis needs,” said MicroStrategy COO, Sanju Bansal. “MicroStrategy is a natural fit for dynamic organizations with business intelligence requirements that grow in complexity and size over time.”
Founded in 1989, MicroStrategy is a global leader in business intelligence (BI) technology. MicroStrategy provides integrated reporting, analysis, and monitoring software that helps leading organizations worldwide make better business decisions every day. Companies choose MicroStrategy for its advanced technical capabilities, sophisticated analytics, and superior data and user scalability. More information about MicroStrategy (Nasdaq: MSTR) is available at www.microstrategy.com.
MicroStrategy, MicroStrategy Business Intelligence Platform are either trademarks or registered trademarks of MicroStrategy Incorporated in the United States and certain other countries. Other product and company names mentioned herein may be the trademarks of their respective owners.
Wende Cover MicroStrategy, Incorporated 1-703-770-1646 firstname.lastname@example.org
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