Cognos customer Mueller, Inc. named to Balanced Scorecard Hall of Fame

Leading steel company honored for its demonstrable performance results using the key principles of a strategy-focused organization

BURLINGTON, Mass., November 08, 2007 -- Cognos® (NASDAQ: COGN) (TSX: CSN), the world leader in business intelligence and performance management solutions, today announced that long-time Cognos customer Mueller, Inc., an industry leader in steel building and metal roofing solutions, has been named to the Balanced Scorecard (BSC) Hall of Fame for Executing Strategy. Integral to receiving the honor was Mueller’s use of Cognos performance management solutions, which helped the company achieve a balanced scorecard within the organization, resulting in breakthrough performance results.

In 2004, Mueller implemented Cognos performance management solutions alongside data from the company's J.D. Edwards back-end database to unify its reporting system, identify trends and provide historical data to compare Mueller's corporate results with its goals and industry best practices. Mueller now uses Cognos Planning and Cognos 8 Business Intelligence (BI), including Cognos 8 BI Scorecarding, to guide decision making, assess progress toward strategic objectives, and to test strategic hypotheses.

By using the Cognos performance management system and underlying Balanced Scorecard methodology, Mueller has been able to align all departments and teams within the company and achieve high performance results including record profits and sales.

“BSC Hall of Fame members are organizations that demonstrate the most compelling case in terms of how the BSC has helped them achieve significant results,” said Robert L. Howie, Jr., president, Balanced Scorecard Collaborative, the education and certification division of Palladium Group, Inc. “Mueller’s implementation of its Balanced Scorecard using Cognos performance management solutions is an excellent illustration of a strategy-focused organization at work.”

The Balanced Scorecard methodology approach uses a scorecard to measure performance against specific targets; financial metrics are balanced with indicators for customer impact, internal processes and corporate learning and growth. Using Cognos performance management solutions, the balanced scorecard implementation was led by Mueller President Bryan Davenport, CFO Philip Arp, and Planning and Financial Analysis Manager Mark Lack. The senior management team developed a corporate strategy map, which then aligns cascading functional strategy scorecards across the company's different business units.

“We’re honored to be recognized by Palladium for our work in becoming a strategy-focused organization,” said Mark Lack, planning and financial analysis manager, Mueller. “The biggest benefit to our organization was the clarity the Balanced Scorecard methodology provided. Using Cognos performance management solutions to implement our Balanced Scorecard initiative makes it easier to spot areas for improvement, keep focus on goals, and measure progress at Mueller. Each employee can clearly see where his or her role fits within the organization and its strategic goals.”

“We’re glad to see Mueller named to the BSC Hall of Fame. To be successful, a balanced scorecard strategy must be managed with software tools that can be customized for the enterprise and easily used across the company,” said Doug Barton, vice president of performance management, Cognos. “Cognos’ Balanced Scorecard solution has helped Mueller focus on what is vital to the company strategy for improved effectiveness, organizational cohesiveness, and alignment of key stakeholders. This ensures that a consistent vision, mission, and strategy are communicated both internally and externally.”

The awards ceremony takes place today in San Francisco, at the 2007 Balanced Scorecard North American Summit, hosted by the Palladium/Balanced Scorecard Collaborative. The full listing of Hall of Fame recipients is available at:

Cognos is the only Performance Management vendor ever to be named to the Balanced Scorecard Hall of Fame, a recognition it received in 2004.

About Mueller:

Mueller, Inc. is the industry leader in Steel Building and Metal Roofing solutions throughout the south central United States. Today, Mueller, Inc. serves the Central and Southwest U.S. markets from 28 distribution and three manufacturing locations, employing 500 people, while continuing its heritage of directly serving the end user with quality metal building products. To view a list of locations, or to get more information, visit the Mueller, Inc. Web site at

About the Palladium Group:

Palladium Group, Inc., is helping the world’s leading organizations measure and manage tomorrow’s performance today by providing services that increase the effectiveness of processes within strategy, finance, IT and human capital. Palladium’s clients leverage expertise in areas such as financial management, Balanced Scorecards, dashboards, information management, and human resource readiness to successfully align their strategy with operations. Furthermore, Palladium’s education, advisory and research offerings provide additional value for organizations to continue improvements and interact within communities of peers. Headquartered in Lincoln, Mass., Palladium has ten U.S. offices and international offices in Barcelona, Lisbon, London, Madrid, Munich and Sydney, with an additional 13 affiliates throughout Europe, Latin America, Africa and Asia-Pacific. Since its formation in 2005, Palladium has signed more than 200 new customers, giving the company over 700 customers worldwide. For more information, visit

About Cognos:

Cognos, the world leader in business intelligence and performance management solutions, provides world-class enterprise planning and BI software and services to help companies plan, understand and manage financial and operational performance.

Cognos brings together technology, analytical applications, best practices, and a broad network of partners to give customers a complete performance system. The Cognos performance system is an open and adaptive solution that leverages an organization’s ERP, packaged applications, and database investments. It gives customers the ability to answer the questions -- How are we doing? Why are we on or off track? What should we do about it? – and enables them to understand and monitor current performance while planning future business strategies.

Cognos serves more than 23,000 customers in more than 135 countries, and its top 100 enterprise customers consistently outperform market indexes. Cognos performance management solutions and services are also available from more than 3,000 worldwide partners and resellers. For more information, visit the Cognos Web site at

Cognos and the Cognos logo are trademarks or registered trademarks of Cognos Incorporated in the United States and/or other countries. All other names are trademarks or registered trademarks of their respective companies.

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