Cognos customers select Cognos 8 Go! Mobile for Blackberry to speed decision-making

Leading organizations gain timely access to relevant information for mobile workers with Cognos’ proven business intelligence capabilities, integrated with the BlackBerry platform

BURLINGTON, Mass., November 14, 2007 -- Cognos® (NASDAQ: COGN) (TSX: CSN), the world leader in business intelligence and performance management solutions, today announced that Dorel Industries, Mark Anthony Group and McGuigan Simeon Wines have selected Cognos 8 Go! Mobile to help speed decision-making for executives and front-line mobile stakeholders across their organizations. Cognos 8 Go! Mobile is purpose-built for the BlackBerry® wireless platform from Research In Motion (RIM) (Nasdaq: RIMM; TSX: RIM).

Cognos 8 Go! Mobile provides convenient wireless access to the most relevant operational and strategic performance information, delivered through the reporting, analysis and metrics capabilities of Cognos 8 Business Intelligence. The solution delivers a rich mobile-client that allows executives or front-line mobile workers to use their BlackBerry smartphones to read and securely interact with personalized corporate information and make informed decisions while connected or offline, and regardless of location or time.

Dorel Industries (TSX: DII.B, DII.A) a global consumer products company which designs, manufactures and markets a diverse portfolio of powerful consumer brands, such as Schwinn, Mongoose, Cosco, Safety 1st, Maxi-Cosi and Quinny, recently selected Cognos 8 Go Mobile to streamline the delivery of performance information for its executive staff.

“Our management team is traveling often, so having this easy mobile access to core performance information is a great capability to offer them,” said Ian Farthing, VP Corporate Services, Dorel Industries Inc. “Cognos 8 Go! Mobile is a very unique and impressive solution to address a growing need for mobile access to key corporate information for improved, efficient decision-making.”

Mark Anthony Group, a manufacturer and distributor of fine wines, premium beer and specialty beverages including the Mike’s Hard Lemonade brand, has been using Cognos 8 BI since the late 1990’s for increased visibility into key business drivers such as internal metrics and the competitive landscape. With Cognos as its standard reporting tool for sales and marketing, the company intends to bring Cognos 8! Go Mobile to its sales force for on-the-go access to account reports.

"Cognos 8 Go Mobile offers us a highly portable reporting solution for our mobile sales force," said Michael Der, business intelligence manager, Mark Anthony Group. "With mobile business intelligence, our sales representatives can quickly gain key, up-to-date insight into account information while in the field."

Founded in 1992, McGuigan Simeon Wines is one of Australia’s largest wine producers, employing 800 staff. The company markets more than 50% of its harvest in the UK and the U.S. McGuigan is upgrading its business intelligence and performance management systems to Cognos 8 Business Intelligence (BI) enterprise-wide. The company also purchased Cognos 8 Go! Mobile to provide its senior management with access to dashboard reports on their BlackBerry smartphones on the road at any point in time.

“At McGuigan, we understand that information is the key driver to success, especially when operating in international markets. That’s why the cultural change is just as important as the technology. Together with Cognos we’ll provide our people with comprehensive training so that they’ll fully understand and embrace the new capabilities in Cognos 8 BI,” said Ryan Klose, CIO, McGuigan Simeon Wines. “In order to strengthen our international B-2-B relationships we are even considering inviting our business partners and suppliers to join our BI platform.”

“Customers want to extend the reach of their mission-critical client and organizational information to the BlackBerry smart phone for right-time decision-making from any location,” said Leah MacMillan, vice president of product marketing, Cognos. “By selecting Cognos 8 Go! Mobile, these customers are at the forefront of the drive towards better client service enabled by more efficient business decisions.”

“Mobile business intelligence is a growing priority for organizations that want to improve decision-making and gain a competitive advantage,” said Jeff McDowell, Vice President, Global Alliances at Research In Motion. “We're pleased to work with Cognos to raise awareness of Cognos 8 Go! Mobile among enterprise customers deploying the BlackBerry solution.”

About Cognos Business Intelligence Products:

Cognos 8 Business Intelligence (BI) delivers easy-to-use BI with the right context, through familiar interfaces, at the right time. To further enable faster and more effective decisions, Cognos offers additional consumer modes that bring BI to the familiar working environments of every worker. Cognos 8 Go! Mobile helps users make more informed decisions in context to quickly improve individual effectiveness and organizational performance when mobile, while enabling IT to further leverage existing investments in Cognos 8 BI to continue lowering the overall cost of ownership. For further information about Cognos BI Products visit:

About Cognos:

Cognos, the world leader in business intelligence and performance management solutions, provides world-class enterprise planning and BI software and services to help companies plan, understand and manage financial and operational performance.

Cognos brings together technology, analytical applications, best practices, and a broad network of partners to give customers a complete performance system. The Cognos performance system is an open and adaptive solution that leverages an organization’s ERP, packaged applications, and database investments. It gives customers the ability to answer the questions -- How are we doing? Why are we on or off track? What should we do about it? – and enables them to understand and monitor current performance while planning future business strategies.

Cognos serves more than 23,000 customers in more than 135 countries, and its top 100 enterprise customers consistently outperform market indexes. Cognos performance management solutions and services are also available from more than 3,000 worldwide partners and resellers. For more information, visit the Cognos Web site at

Cognos and the Cognos logo are trademarks or registered trademarks of Cognos Incorporated in the United States and/or other countries. The BlackBerry and RIM families of related marks, images and symbols are the exclusive properties and trademarks of Research In Motion Limited. RIM assumes no liability and makes no representation, warranty or guarantee in relation to third party products or services. All other names are trademarks or registered trademarks of their respective companies. Note to Editors: Copies of previous Cognos press releases and Corporate and product information are available on Cognos' Web site at

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