Planalytics(R) to help Lord & Taylor analyze and capitalize on weather's influence on shoppers
WAYNE, Pa., Jan. 14, 2008 -- Planalytics Inc. announced today that Lord & Taylor, America's oldest department store, has licensed its Business Weather Intelligence(SM) Platform. Lord & Taylor will use Planalytics to optimize decisions for its weather sensitive merchandise.
"With its apparel emphasis, Lord & Taylor really stands to benefit from applying the weather perspective to its business decisions," commented Scott Bernhardt, Chief Operating Officer for Planalytics. "Weather strongly impacts the demand for seasonal softlines like sweaters, coats and shorts. Planalytics can help Lord & Taylor identify opportunities to capitalize on periods of increased demand and to make other choices, both pre-season and in- season, that bolster business performance."
Through the Business Weather Intelligence Platform, Lord & Taylor will receive Planalytics' weekly Executive WeatherBrief(SM), a report highlighting the effects of weather during the previous week and coming two week period, and have access to Planalytics Planner(SM) and Planalytics Allocation(SM), which enable the retailer to integrate weather intelligence into forecasting and distribution decisions for specific weather impacted product categories. Lord & Taylor will also receive Planalytics Severe Weather Alerts ahead of storms, unseasonable temperatures and other weather developments that have a significant impact on store traffic or the types of merchandise customers will be looking for when they shop.
About Lord & Taylor
Lord & Taylor is an upscale specialty department store with 47 stores in nine states and the District of Columbia. Lord & Taylor has built a reputation for attentive customer service and high-quality merchandise focused on apparel and accessories. Founded in 1826, Lord & Taylor is America's oldest department store and one of America's premier retailers.
Planalytics Inc. (http://www.planalytics.com) is the singular global source of Business Weather Intelligence(SM) - the actionable information companies need to understand and optimize the impact of weather on their business. Weather is the most volatile of all external factors affecting business performance and Planalytics helps companies proactively manage this risk. Powered by an unparalleled database of weather's financial and volumetric impacts, proprietary modeling technologies and market-specific expertise, Planalytics' Business Weather Intelligence is essential to any company, in any industry, looking to effectively shape strategies, pinpoint opportunities and make more profitable decisions.
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