DemandTec showcases collaborative promotion planning at National Retail Federation Annual Convention and Expo

Forum presentation and booth exhibit highlight significant efficiency and effectiveness benefits for retailers and their trading partners

NEW YORK, Jan. 14, 2008 -- DemandTec, Inc. (Nasdaq: DMAN), a leading provider of on-demand optimization solutions for retailers and consumer products companies, is showcasing collaborative promotion planning and other Consumer-Centric Merchandising and Marketing solutions here January 13 through 15, 2008 at the National Retail Federation (NRF) 97th Annual Convention and Expo in the Jacob K. Javits Convention Center.

On Sunday, DemandTec, Food Lion, LLC and Cadbury-Schweppes Americas Beverages presented to a full room of over 750 attendees at the NRF Forum session entitled "Consumer-Centric Pricing and Promotion: Retailers and Manufacturers Collaborating to Win". The three companies highlighted innovative thinking and best practices in the areas of collaborative promotion, pricing, assortment and space planning.

"The deployment of centralized demand intelligence capabilities in retail is accelerating and is currently #1 on Global Retail Insights' predictions for 2008," said Scott Langdoc, vice president, research & business leader for IDC's Global Retail Insights. "The next horizon, though, is vendor-retailer collaboration based on the same integrated understanding of consumer demand. This single-version-of-the-truth has truly revolutionary potential to drive win-win results for both parties and DemandTec's SaaS platform is unique in its ability to deliver these capabilities today to their network of retail and manufacturer customers."

On exhibit in the DemandTec booth (# 545), DemandTec Promotion(TM) is a collaborative application used by both retailers and their trading partners to more efficiently and effectively plan and execute trade promotions. Key capabilities include:

-- Retailer-defined rules of engagement controlling the degree of collaboration with specific vendor partners

-- Online deal submission and negotiation, eliminating manual data entry and paper processing for vendor-funded promotions as well as supporting Sarbanes-Oxley compliance

-- Common analytical platform for modeling consumer demand, simulating and optimizing promotion scenarios, and forecasting impacts to promoted item group, brand, category and customer segment

DemandTec Promotion is one component of an integrated suite of software-as-a-service applications that enable retailers to optimize price, promotion, markdown, assortment and other merchandising and marketing decisions based on advanced consumer, demand, and market insights.

"Many retailers and manufacturers run the same promotions year over year because they lack the tools to negotiate and plan win-win deals based on a shared understanding of consumer response," said Marc Dietz, vice president of product marketing for DemandTec. "Now, trading partners have an opportunity to focus on the consumer rather than on repeating last year's plan, and in doing so raise the bar of performance for each and every promotion planned and executed."

"CP companies and retailers are seeking to improve collaborative promotion planning," commented Lora Cecere, research director, Consumer Products at AMR Research, in recent research reports. "The movement from retailer as merchandiser to marketer that delivers a retail brand experience ... is changing the relationship and pushing CP companies to redefine account-team interactions to be more demand driven."

About DemandTec

DemandTec's suite of on-demand applications empowers retailers and consumer products companies to optimize strategic decisions and collaborate in order to achieve their revenue, profitability and sales volume objectives. DemandTec (NASDAQ: DMAN) customers include leading retailers such as Advance Auto Parts, Best Buy, Circle K Stores, Delhaize America, Giant-Carlisle, H-E-B Grocery Co., Monoprix and Safeway, as well as more than 100 consumer products companies. DemandTec has managed more than one million trade promotion deals between retailers and their manufacturer partners. For more information, please visit

DemandTec Safe Harbor

This press release contains forward-looking statements regarding DemandTec's expectations, hopes, plans, intentions or strategies, including statements about the effectiveness of DemandTec's solutions. These forward-looking statements involve risks and uncertainties, as well as assumptions that, if they do not fully materialize or prove incorrect, could cause our results to differ materially from those expressed or implied by such forward-looking statements. The risks and uncertainties include those described in DemandTec's documents filed with or furnished to the Securities and Exchange Commission. All forward-looking statements in this press release are based on information available to DemandTec as of the date hereof, and DemandTec assumes no obligation to update these forward-looking statements.

DemandTec and the DemandTec logo are registered trademarks of DemandTec, Inc. DemandTec Promotion is a trademark of DemandTec, Inc. All other trademarks are the property of their respective owners.

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