First Look introduces the next generation Internet marketing tool: PING II with 360 degree pricing

CHICAGO, Feb. 8, 2008 -- NADA, February 9-12, 2008, Moscone Center, San Francisco, Booth: South Hall 7853S -- Pre-owned performance management software pioneer First Look ( by INCISENT Technologies, announced the next generation in pricing for the Internet age with the introduction of PING II with 360 degree Pricing. PING II builds on the success of First Look's original PING Internet pricing search tool -- which has been empowering dealers with precise competitive Internet pricing for several years.

At the heart of PING II's power is 360 degree Pricing, a revolutionary means for dealers to optimize both Internet price and selling price by providing a 360 degree perspective on pricing data influencing the purchase process. PING II's unique 360 degree Pricing incorporates the four dimensions critical to price optimization:

-- Real-time Internet price for Competitive Vehicles

-- Consumer Guide Retail Values

-- Store Sales of Vehicles

-- Market Sales of Similar Vehicles (from J.D. Power's Power Information Network)

PING II automatically analyzes dealers' Internet pricing every day and automatically alerts the dealer via email to vehicles that are at risk for under pricing or over pricing. PING II also informs the dealer of the ranking of their vehicles priced in the market and enables maximization of gross profit opportunity without lowering their Internet rank. Further, dealers who re-price their inventory in PING II can automatically update their Internet postings as well as their ADP or Reynolds & Reynolds dealer management system prices. Best of all, PING II is as intuitive and easy-to-use as it is comprehensive.

"Effective Internet pricing is critical to being competitive in consumer Internet searches and driving traffic from the Internet," said First Look CEO Pat Ryan Jr. "Dealers who don't market price online will find they have quieter showrooms while dealers with competitively-priced vehicles grab market share and sell more vehicles. PING II with 360 degree Pricing enables dealers to drive more Internet traffic while being able to most effectively close more deals and capture gross profit."

PING II is available now to pre-owned dealers seeking to maximize their Internet pricing and sales. For more information on all of First Look's solutions, visit

About First Look

First Look by INCISENT Technologies is the pioneer in Dealer Performance Management Software since 2003-providing industry-leading New & Pre-Owned Operations Tools, Internet Marketing Tools and Performance Development Programs utilized by more than 1,400 automotive franchises in 45 states across the United States. First Look tools and services help dealers sell more pre-owned vehicles, more profitably, by empowering pre-owned departments to improve performance in each of the major pre-owned operations disciplines: closing more appraisals, managing inventory to sell more cars faster and more profitably and finding more of the best-selling and fastest-turning vehicles to meet market demand. For more information, please visit

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