Loyalty Management Group selects Kognitio WX2 virtual data warehouse appliance for data analytics

LMG deploys WX2 in massive 8TB implementation; faster insights in fraction of time target customer buying patterns

MARLOW, UNITED KINGDOM, 26th February 2008 -- Kognitio, a leading global provider of business intelligence (BI) and data warehousing solutions, today announced that Loyalty Management Group (LMG) has chosen Kognitio's WX2 analytical Relational Database Management System (RDBMS) to underpin its recently-launched insight and communication division. Responsible for customer loyalty programs such as the Nectar card in the UK and Air Miles in the Middle East, LMG's data analytics operations team selected WX2 after proving its capability in a benchmark comparison against other industry-leading solutions. LMG has deployed WX2 across eight terabytes (TB) of data on industry-standard HP hardware to deliver new standards in customer data analytics and insight.

By using Kognitio's WX2, LMG will gain a deeper understanding of customers' purchasing patterns, including cross-purchasing, in less time than previously thought possible. In addition, LMG will be able to offer its largest client, Sainsbury's, a series of analytical dashboards giving Sainsbury's FMCG suppliers the ability to analyse a broad range of data to help them better understand what customers buy. Armed with that knowledge, they can develop detailed promotions intended to target specific groups of customers and drive sales.

"We undertake extremely complex analytics on behalf of our customers and it was crucial to LMG that we partner with a company that could deliver the data warehouse system to meet our demands. Kognitio's WX2 exceeded our expectations," said Fiachra Woodman, IT Director at LMG. Woodman noted that LMG selected WX2 based on its flexibility, scalability, power and, ultimately, its ability to deliver accurate analytical performance.

Taking advantage of WX2's unique multiple deployment options, LMG has installed WX2 as a virtual data warehouse appliance, dispensing with the need for costly, proprietary hardware as well as ongoing maintenance expenses traditionally associated with supporting such specialized infrastructures. WX2's flexibility has allowed LMG to roll out several distributed virtual appliances, using 5TB for analytics, 2TB for testing, even using 1TB for business continuity/disaster recovery of mission-critical data.

Thanks to its unique design, Kognitio WX2 delivers an extremely high level of performance that allows deep, detailed analyses on vast amounts of data in a fraction of the time required by other solutions. At the same time, WX2 also offers firms a low total cost of ownership (TCO) in terms of development, management and system expansion.

"We are very proud to serve the needs of such a well respected company as LMG. This was a straight competition between Kognitio WX2 and other data warehouse appliance technologies and it was based upon a combination of scientific comparisons," commented Roger Llewellyn, CEO at Kognitio. "LMG chose to adopt WX2 on the basis of performance and flexibility and on their belief that Kognitio has the correct resources, knowledge, and approach that will enable them to achieve new, more demanding objectives."

About Kognitio

Kognitio is an innovative, technology-rich company, providing leading-edge solutions to businesses that require the acquisition, rationalisation and analysis of large or complex data volumes. Kognitio's offering is centred around three areas: Data Migration expertise, WX2, the fastest and most scalable analytical database on the market and Data as a Service (DaaS(tm)). All three areas are complemented by an extensive professional services team focused on ensuring businesses gain competitive advantage from their data.

Headquartered in Marlow, UK, Kognitio delivers competitive advantage to its clients in various industries, including telecommunications, the financial sector, retail, leisure and utilities. For more information, visit, call +44 (0)1628 400 000 or email

About Loyalty Management Group

LMG is based in the United Kingdom and develops, owns and manages large retail-based customer reward programs and provides customer data driven marketing services to retailers, FMCGs and service providers worldwide. The group owns and operates the Nectar brand, the United Kingdom's largest customer reward program. It also majority owns the Air Miles programme in the Middle East as well as owning the Air Miles trademark around the world. It employs approximately 250 staff at its HQ in London and has operations in Newcastle, England and Mumbai, India.

For more information about LMG, please visit

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