The Procter and Gamble Company selects O4 Corporation’s mobile solutions to increase efficiencies and effectiveness in the field

LONDON, UK, February 28, 2008 --—O4 Corporation (O4), the world’s leading provider of next-generation mobile software solutions, today announced that The Procter and Gamble Company (P&G) (NYSE:PG), a leading manufacturer of consumer goods, has selected its mobile technology solutions to maximize the productivity of P&G’s retail sales force. O4’s software, which runs on a PDA-style device, provides P&G with a platform that allows the company’s retail representatives to effectively plan their visits, execute their in-store audits, and analyze their performance; and allows P&G management to electronically distribute field activities and access results in real-time.

A key driver in the selection of O4’s software is its ability to operate across multiple geographies, languages, and cultures. The software readily supports multiple data formats, languages, and scripts, including multi-byte characters and it also seamlessly integrates with existing systems. It therefore strongly supports P&G’s needs for a global field mobile solution. In less than six months, O4 has partnered with P&G to deploy systems in four countries across three continents, including Poland, Portugal, Canada, and Australia, and deployments in several additional markets in US, Western Europe, and Latin America are now underway.

“We searched for a partner who could help us on a global basis,” said Laurent Frampas, P&G Global GBS Retail Solutions Leader. “O4’s software delivers the user-friendliness, flexibility, and speed of implementation we were seeking. Already we are seeing strong user adoption in markets around the globe.”

“We are proud that O4 provides a powerful infrastructure that helps consumer product manufacturers differentiate themselves in a competitive marketplace,” said Harris Fogel, president of O4’s North American operation. “O4 is excited to work with P&G because it is a company that truly understands the inherent rewards of implementing an automated field solution that increases productivity, reduces costs, and ultimately benefits its customers.”

For more information about O4 Corporation and its solutions, visit

About P&G

Three billion times a day, P&G brands touch the lives of people around the world. The company has one of the strongest portfolios of trusted, quality, leadership brands, including Pampers®, Tide®, Ariel®, Always®, Whisper®, Pantene®, Mach3®, Bounty®, Dawn®, Gain®, Pringles®, Folgers®, Charmin®, Downy®, Lenor®, Iams®, Crest®, Oral-B®, Actonel®, Duracell®, Olay®, Head & Shoulders®, Wella®, Gillette®, and Braun®. The P&G community consists of 138,000 employees working in over 80 countries worldwide. Please visit for the latest news and in-depth information about P&G and its brands.

About O4 Corporation

Established in 1998, O4 Corporation has international offices and partner networks in the United States, Australia, Asia Pacific, Europe, and South America to deliver its comprehensive solutions. O4 has attracted numerous industry-leading clients including Procter & Gamble, Johnson & Johnson, Daisy Brand, Reckitt Benkiser, Foster’s, Bacardi Lion, Pernod Ricard Pacific, and Suntory. O4 Solutions deliver significant return on investment through efficiency gain and cost reductions. By addressing the needs of both management and mobile workers, they support sound planning and decision making, increased field force effectiveness, and excellence in retail execution. The end result is a positive impact on revenue and profits. For more information, visit

All trademarks are the property of their respective owners.


O4 Corporation
Ian Evans, Managing Director EMEA, +44 (0)1908 306050

DSS Home |  About Us |  Contact Us |  Site Index |  Subscribe | What's New
Please Tell 
Your Friends about DSSResources.COM Copyright © 1995-2021 by D. J. Power (see his home page). DSSResources.COMsm was maintained by Daniel J. Power. See disclaimer and privacy statement.