TELUS deploys Appfluent to improve BI and data warehouse performance management

Appfluent Product Suite Non-Disruptively and Comprehensively Monitors and Analyzes IBM Cognos 8 BI Environment across both IBM DB2 and Oracle Data Warehouses

Rockville, MD, March 11, 2008 -– Appfluent Technology, Inc. today announced that TELUS has successfully deployed the Appfluent Product Suite to improve its BI and Data Warehouse performance and increase the agility and effectiveness of its IT staff.

“We are entering into the era of pervasive BI, where low latency, in-process ‘actionable’ information is required to support critical tactical and strategic business decisions. Appfluent gives our Business Intelligence Competency Centre (BICC) holistic and non-invasive insight into corporate data usage, infrastructure utilization and query performance,” said Simon Gratton, Director, Business Transformation at TELUS. “With ever-increasing quantities of data requiring consolidation, aggregation and transformation, and changing business needs from the resulting data warehouse information, ongoing proactive usage analytics after solution deployment are crucial to both reducing the total cost of ownership and ensuring ongoing customer satisfaction with the performance and content of the enterprise BI solution.”

TELUS required the ability to accurately diagnose and remedy performance problems before they happen, provide visibility to data usage and system utilization to efficiently scale its BI and Data Warehouse environment, and reduce the complexity of its database and application systems while increasing the collaboration of their BI/ Data Warehouse teams. Appfluent answered the TELUS call by providing non-disruptive, comprehensive monitoring and analysis of the TELUS BI/ Data Warehouse environment. Because Appfluent’s award-winning product suite delivers analysis via the Cognos 8 Business Intelligence platform, every member of the BI and Data Warehousing team is able to easily leverage Appfluent’s usage and performance analysis.

Today, the Appfluent product suite is deployed to monitor large-scale data warehouses on both IBM DB2 and Oracle data warehouse platforms.

“Appfluent not only provided us a solution that supports our heterogeneous database environment but uniquely offered an analytical application designed for our IT team via the Cognos 8 BI Platform,” added Mr.Gratton. “For the first time, we are able to directly link performance problems with specific end-user reports and queries.”

IBM (NYSE: IBM ) recently announced the DB2 Warehouse Performance Management suite teaming with Appfluent Technology to deliver the most comprehensive data warehouse lifecycle management solution that combines the Performance Optimization feature already available in DB2 Warehouse with the new Performance Monitoring feature that takes advantage of Appfluent’s monitoring and workload analysis software. (

Cognos, an IBM Company, also recently announced a strategic partnership with Appfluent Technology to deliver software and services to improve scalability of BI applications and reduce total cost of ownership for enterprise customers. (

“ We are extremely pleased to add TELUS to our rapidly growing customer base of leading organizations that are deploying the Appfluent Product Suite to gain critical insight into their IT investments and to better align them with business activity and utilization,” said Frank Gelbart , President and CEO , Appfluent Technology, Inc. “TELUS’ selection of Appfluent validates our unique position in offering an enterprise-class solution for managing large-scale, IBM DB2 and Oracle Data Warehouse systems and Cognos BI applications.”


TELUS (TSX: T, T.A; NYSE: TU) is a leading national telecommunications company in Canada, with $9.1 billion of annual revenue and 11.1 million customer connections including 5.6 million wireless subscribers, 4.4 million wireline network access lines and 1.2 million Internet subscribers. TELUS provides a wide range of communications products and services including data, Internet protocol (IP), voice, entertainment and video. Committed to being Canada's premier corporate citizen, we give where we live. Since 2000, TELUS and our team members have contributed more than $113 million to charitable and not-for-profit organizations and volunteered more than 2.1 million hours of service to local communities. Eight TELUS Community Boards across Canada lead our local philanthropic initiatives. For more information about TELUS, please visit

About Appfluent Technology

Appfluent Technology is the pioneer and leader of enterprise business intelligence (BI) and data warehouse management software. Appfluent's software non-disruptively captures and correlates user activity, application data, and database information for detailed usage and workload analysis.

BI and data warehousing professionals rely on Appfluent's award-winning product suite to help resolve critical query performance issues, guide data consolidation and migrations projects, and mitigate regulatory risk. With these solutions, BI and data warehousing teams and the IT support staff rely on the Appfluent Product Suite to provide daily improvements in systems performance, quarterly savings from data consolidation and migration projects, and a 24/7/365 oversight for regulatory risks. For more information about Appfluent Technology, please visit


Appfluent is a registered trademark of Appfluent Technology, Inc. All other products, services and company names mentioned herein may be trademarks of their respective owners

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