IRM Corporation announces release of Discovery 7.0

Dashboards, Enhanced Column Management, Additional Units of Measure Featured

DALLAS, TX – April 30 , 2008 –IRM Corporation today announced general release of the newest version of its flagship business intelligence solution: Discovery 7.0.

Discovery 7.0 further builds upon the already-robust power and functionality of this popular business intelligence tool targeted at manufacturers and distributors within the food and beverage and consumer products channels.

The most exciting new feature in Discovery 7.0 is the enhanced visualization of data provided via Dashboards, designed specifically to arm customers with the ability to view critical key performance indicators (KPI’s) across their business enterprise. In addition, the 7.0 release now allows the user to analyze up to five customizable units of measure (dollars, cases, etc.), and provides greater organization and display flexibility through drag ‘n drop and hideable column management.

“The enhancements that have been added to Discovery in Version 7.0 will provide our customers with an even more powerful, strategic business intelligence solution,” said Dean Abrams, President and COO of IRM. “The additional features that have been added in Discovery 7.0 continue to underscore our position as the ‘best of breed’ BI tool for the channels we serve.”

“We’ve made it a practice throughout our company’s history to listen closely to our customers to better understand what additional features would make our solution even more useful to them”, added IRM’s CEO Art Harding. “Proactively responding to their needs and desires, with releases like Discovery 7.0, has enabled us to maintain the leadership role in the food and beverage channel in business intelligence.

About IRM Corporation

IRM provides both on-demand and on-premise business intelligence, forecasting and trade promotion management solutions to manufacturers, distributors and brokers in the food, beverage, and CPG industry -- all delivered in a Software-as-a-Service (SaaS) model. For additional information, please contact Belinda Rueffer at (972) 715-4071, or visit

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