REDWOOD SHORES, Calif., July 28, 2008 -- Oracle (Nasdaq: ORCL) today announced that both Oracle(R) CRM On Demand and Oracle's Siebel CRM have been included in this year's Gartner Magic Quadrant for Sales Force Automation, 2008, and Siebel CRM has been positioned in the Leaders Quadrant."(1)

The Gartner Magic Quadrant positions vendors within a particular market segment based on their completeness of vision and their ability to execute on that vision.

-- Oracle's Siebel CRM enables organizations to transform the customer experience through comprehensive CRM capabilities, tailored solutions to more than 20 industries and role-based customer intelligence with pre-built integration.

-- Oracle CRM On Demand provides the latest Web 2.0 capabilities for boosting collaboration and productivity through innovative features that help busy professionals collaborate more closely, work more efficiently, and stay better informed.

"Only with Oracle CRM can organizations benefit from market-leading, comprehensive CRM that is designed for answering multiple industry-specific needs offered in a complete way either on-premise or on demand," said Anthony Lye, Senior Vice President, Oracle CRM. "We believe that the position of Siebel CRM in the Leader's Quadrant of the Sales Force Automation Magic Quadrant is undeniable proof of Oracle's leadership in the industry and our ability to transform the customer experience."

The full report is available, compliments of Oracle, here: http://mediaproducts.gartner.com/reprints/oracle/article29/article29.html

(1) Gartner "Magic Quadrant for Sales Force Automation" by Robert P. Desisto, July 15, 2008

The Magic Quadrant is copyrighted 2008 by Gartner, Inc. and is reused with permission. The Magic Quadrant is a graphical representation of a marketplace at and for a specific time period. It depicts Gartner's analysis of how certain vendors measure against criteria for that marketplace, as defined by Gartner. Gartner does not endorse any vendor, product or service depicted in the Magic Quadrant, and does not advise technology users to select only those vendors placed in the "Leaders" quadrant. The Magic Quadrant is intended solely as a research tool, and is not meant to be a specific guide to action. Gartner disclaims all warranties, express or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.

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