Survey: data warehousing as a service, on-demand business analytics grow in awareness among North American companies

Lower costs of implementation, operation seen as major reasons for companies to outsource functionality

BRACKNELL, UNITED KINGDOM, 18th August 2008 -- A new survey of business intelligence professionals reveals that a growing number are favourably disposed toward implementing on-demand business analytics systems at their organisations. Participants in the survey, sponsored by Kognitio (, said they like the idea of the lower costs of implementation and operation, which are hallmarks of outsourced services such as these.

The survey results were revealed at the opening of The Data Warehousing Institute's World Conference, being held this week in San Diego, where Kognitio is an exhibiting vendor.

More than 150 people answered the survey, which was conducted over the last three weeks, from companies in key industries such as financial services, consumer packaged goods, manufacturing, pharmaceuticals, education and more.

Among the survey's key findings:

** 23 percent have heard of Kognitio's Data Warehousing as a Service (DaaS? offering in particular; 40 percent are aware of on-demand business analytics in general;

** 15 percent said they would be willing to implement a DaaS-style service at their companies to handle business analytics;

** 53 percent said that lower costs of operations would be a primary reason they would consider such a service in their organisations; 44 percent said they are favourably disposed toward the lower costs needed to implement a DaaS-style outsourced analytic service, 43 percent saying they like the idea of a vendor automatically handling technology upgrades.

"The concept of on-demand business analytics is still relatively new to the market, with Kognitio's DaaS an even more recent entry," said Shawn Rogers, co-founder and editorial director at the Business Intelligence Network (, which conducted a portion of the survey. "To see both gaining in awareness, with respondents specifically aware of and acknowledging the favourable aspects, is an indication that it will continue to grow," he added.

More than 60 percent, however, said they are concerned about others having access to their data; it was by far the largest concern companies had about on-demand business analytics. "The survey results further support the well-known and widespread view that many organisations are not comfortable with the concept of storing their information in an uncontrolled indeterminate location," said John K. Thompson, chief executive officer of Kognitio's North American operations. "They require and demand a trusted third party to manage their valuable assets, or they want to maintain control themselves. Kognitio's DaaS service provides those options, and more." Thompson noted that DaaS is gaining greater traction among potential customers with whom he has been speaking; he estimated that more than half of all licensing of Kognitio's WX2 analytic database over the next 18 months will involve a DaaS implementation.

About Kognitio

Kognitio is an innovative, technology-rich company, providing leading-edge solutions to business problems that require the acquisition, rationalisation and analysis of large or complex data. Kognitio's WX2 is the industry's fastest and most scalable analytical database on the market, giving firms the ability to turn their raw data into valuable business insight fast, and empowering its customers to realise comprehensive answers to critical business questions.

Globally headquartered in Bracknell, UK, with North American headquarters in Chicago, Kognitio delivers competitive advantage to its clients across a wide range of industries, including telecommunications, retail, financial services and utilities. More information is available from the company's website at

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