Baseline client JEA wins TDWI’s prestigious best practice award

JEA and Baseline Consulting Will Accept the Award at TDWI World Conference August 18 in San Diego, California

SHERMAN OAKS, Calif., August 18, 2008 -- Baseline Consulting, one of the industry's premier IT services firms, announced today that its client JEA, Florida’s largest municipal utility and the nation’s eleventh largest, has won The Data Warehousing Institute’s prestigious best practice award in the “BI/DW on a Limited Budget” category.

JEA is the eighth largest community-owned electric utility in the United States, providing electric, water, and sewer service to more than 875,000 accounts in northeast Florida. The company is an energy industry pioneer in environmental leadership, and promotes energy and water efficient building practices, pollution prevention, and community forestry and conservation programs.

JEA uses its data warehouse for strategic and operational reporting on automated meter reading data as well as location and customer information. These analytics have helped the company not only improve its operations—it can monitor transformer usage in order to optimize loads—but better serve its customers. “Our data warehouse has given us the opportunity to look at our usage patterns at a lower level of granularity,” says L. Faye Chatman, Director of Enterprise Business Intelligence at JEA. “We’d had monthly consumption data on our customers, but now we have more current information about how our customers are using energy. This allows us to offer them better service packages and respond to their requests more quickly. So our data warehouse is helping us help our customers.”

“We are thrilled to have been nominated by Baseline Consulting for this award,” said Wanyonyi Kendrick, Chief Information Officer for JEA. “The company has been a trusted advisor to us, and gave us some timely direction on best-practice tactics.”

Baseline Partner Jill Dyché will join Chatman in accepting the award at the TDWI World Conference in San Diego, California, on August 18th. The awards ceremony will take place from 12:00pm – 2:00pm in the Douglas Pavilion at the Manchester Grand Hyatt.

"The energy industry is not known as a business intelligence early adopter,” said Dyché, also the author of several books on the business use of technology. “This makes JEA’s win all the more meaningful, not only as an example for companies in the utility industry, but for any firm with the business need for analytics yet challenged by funding constraints. JEA’s recognition as a business intelligence best-practice company is well-deserved.”

About Baseline Consulting

Baseline Consulting, an acknowledged leader in the data integration and business analytics industry, helps large and mid-sized businesses enhance the value of enterprise data, improve business results, and achieve self-sufficiency in managing and using data as a corporate asset. Baseline offers business consulting and technical implementation services in four practice areas: Business Analytics, Data Warehousing, Data Integration, and Data Governance. In addition to packaged assessment and scorecard services, Baseline delivers systems integration services for the Fortune 500 and beyond. Baseline changes how companies manage information. For more information on Baseline Consulting, please visit the company's website at

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