Best-selling author Ian Ayres to keynote SPSS Directions User Conference 2008, November 9 - 13, 2008, at Bally’s Hotel in Las Vegas

Ultimate Destination to Discover Latest Trends, Best Practices in Predictive Analytics

CHICAGO, 10/07/08 —- SPSS Inc. (Nasdaq: SPSS) a leading provider of Predictive Analytics software and solutions, today announced the speaker line-up and agenda for its 2008 Directions User Conference. Directions will be held November 9 - 13, 2008, at Bally’s Hotel in Las Vegas.

Directions keynote speakers include best-selling author of Super Crunchers, Ian Ayres, as well as political micro-targeting consultants for both the Obama campaign and Republican National Committee (RNC), who will engage in a discussion about the importance of Predictive Analytics.

Directions offers a variety of breakout sessions, showcases new SPSS Predictive Analytics technology, and delivers insight into the latest trends and best practices in data mining, text mining, market research, enterprise feedback management (EFM), statistics and visualization.

Jack Noonan, chairman, CEO and president of SPSS, said, “The Directions User Conference delivers the training, technology and best practices to improve performance and drive results across any organization with the power of Predictive Analytics. SPSS continues to lead the market in offering Predictive Analytics software and solutions that drive revenue growth and operational efficiency by automating data-driven decision making within business processes.”

Directions User Conference features:

Ian Ayres, columnist, professor and author of best-selling book Super Crunchers, will speak on how business decision-makers are applying predictive techniques and the impact it will have on our lives. Just one week after the 2008 U.S. presidential race, be among the first to hear how SPSS Predictive Analytics was integral to "micro-targeting" likely supporters and undecided voters on Election Day. Ken Strasma, president of Strategic Telemetry, working with the Obama campaign, and Alex Lundry, vice president and director of research, TargetPoint Consulting,working with the RNC, will present on this topic. SPSS customers, including Experian, Colgate-Palmolive, Gallup, Corporate Express and Amway Corporation, are presenting on how their organizations are capitalizing on Predictive Analytics to improve business processes to attract and retain customers, grow revenue, reduce fraud and mitigate risk.

SPSS Expo showcases products, services, and emerging technologies from SPSS partners and product experts, including Business Objects, an SAP Company, Cognos, an IBM Company, Dunn Solutions Group, Language Weaver, Microstrategy, Netezza, Oracle and ReadSoft Product Experience Room offers valuable one-on-one time to ask SPSS experts from development, product management, training, and tech support the most pressing questions.

For more information and to register for Directions, please visit:

About SPSS Inc.

SPSS Inc. (Nasdaq: SPSS) is a leading global provider of Predictive Analytics software and solutions. The company’s Predictive Analytics technology improves business processes by giving organizations forward visibility for decisions made every day. By incorporating Predictive Analytics into their daily operations, organizations become Predictive Enterprises – able to direct and automate decisions to meet business goals and achieve a measurable competitive advantage. More than 250,000 public sector, academic and commercial customers rely on SPSS technology to help increase revenue, reduce costs and detect and prevent fraud. Founded in 1968, SPSS is headquartered in Chicago, Illinois. For more information, please visit

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