Meijer selects QuantiSense for retail business intelligence and data warehousing expertise

Atlanta, GA, November 11, 2008 –- QuantiSense today announced that Meijer has selected its retail-specific business intelligence (BI) and data warehousing application. Meijer also chose QuantiSense for a consulting engagement entitled “Developing Your Playbook,” built around the signature QuantiSense Playbooks®, a set of predefined analytic paths that help retailers quickly and easily take advantage of opportunities and correct recurring problems.

Meijer, ranked number 28 on the 2008 STORES Top 100 Retailers list, is one of the largest privately held retailers in the U.S., operating 181 supercenters throughout Michigan, Ohio, Indiana, Illinois, and Kentucky. The company is a long-time user of MicroStrategy’s industry-leading BI platform, which it runs on a Teradata database.

Although Meijer already had a mature data warehouse and sophisticated reporting, the company recognized a need for a stronger context in which to present the data to its users—a structured and systematic method that would introduce new metrics and create new paths from exception to action. QuantiSense—built on MicroStrategy’s architecture—brought exactly that, with its embedded retail intelligence, role-based dashboards, and Playbooks that weave standardized business processes throughout the enterprise.

Initial Results in Under 100 Days

Meijer will kick off the QuantiSense implementation with its merchandising team and expects to complete the initial phase in under 100 days. QuantiSense will provide Meijer’s merchandising staff with role-based dashboards that present the most relevant information for each user’s department and unique responsibilities in a simple, user-friendly format. Meijer’s users will be able to quickly view key exceptions and performance data on the dashboard and easily drill down on any item for granular details. After the initial merchandising roll-out, Meijer plans to expand QuantiSense into other areas of its business such as supply chain services, executive management reporting, consumer insight and more.

“QuantiSense provides Meijer with a strategic platform for transforming the way we disseminate, report and act on information, and it will enable us to link the IT team’s operational objectives with the business team’s strategic and tactical decision making,” said John Agnew, Director, Merchandising Services, Meijer. “We are very pleased that we can get QuantiSense up and running so quickly, and integrating Playbooks into our daily business processes promises to bring a significant competitive advantage for Meijer.”

Meijer to Adopt QuantiSense Playbooks®

Alongside the rollout of core reporting and dashboard functionalities, Meijer will engage in the new “Developing Your Playbook” management consulting offering from QuantiSense Professional Services, which will map out the retailer’s unique roles and responsibilities and determine which “plays,” or action-based guided analytics, are most important for users to have at their fingertips every day. The program is a hybrid of technology and management consulting. It is designed as a short engagement to refresh an organization’s use of data and to ensure that it is capitalizing on opportunities and correcting recurring problems as part of its everyday analysis and decision-making.

“Our work with QuantiSense is an integral part of an overall initiative at Meijer to transform how we manage our merchandising operations, from planning and buying to forecasting and replenishment,” said Dennis Mullahy, Group VP of Merchandise Planning and Supply Chain Management for Meijer. “With QuantiSense’s BI application and unique Playbooks offering, our objective is to refine what our end users see, enable them to improve their business decision-making, and ultimately expand these concepts and processes to other relevant areas of our operation.”

“Our team is very excited to be working with Meijer and to extend QuantiSense’s proven BI software and methodology into mass-merchant retail and fast-moving consumer goods,” said Jeff Buck, CEO, QuantiSense. “It’s a natural fit for our retail-centric BI software, and we are confident that our ‘Developing Your Playbook’ program will significantly enhance the impact of the implementation and enable Meijer to see real results quickly.”

About Meijer

Meijer is a Grand Rapids, Michigan, based retailer that operates 181 supercenters throughout Michigan, Ohio, Indiana, Illinois, and Kentucky. As the inventor of the "one-stop shopping" concept, Meijer stores have evolved through the years to include expanded fresh produce and meat departments, as well as pharmacies, comprehensive electronics departments, garden centers and apparel offerings. Additional information on Meijer and the ability to shop for more can be found at

About QuantiSense

QuantiSense is the leading provider of business intelligence and data warehousing applications exclusively for retailers. Customers include Meijer, Hallmark Cards, Pacific Sunwear, The Guitar Center, Restoration Hardware, Burlington Coat Factory, and Casual Male Retail Group, Inc. Implemented in 100 days, the QuantiSense application features a best-practices retail data warehouse, and ETL designed to integrate quickly with retail source systems and any database platform. Users conduct analysis using QuantiSense's packaged analytics, reports, and role-based dashboards tailored for executives, buyers, planners, allocators, and additional roles throughout the retail enterprise. To learn more, visit QuantiSense at

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