DFS Group selects MicroStrategy for enhanced sales reporting and analysis

MicroStrategy Chosen Following Extensive Analysis of Competitive Business Intelligence Products

McLean, Va., December 2, 2008 -– MicroStrategy® Incorporated (Nasdaq: MSTR), a leading worldwide provider of business intelligence (BI) software, today announced that DFS Group has selected MicroStrategy for enhanced reporting and analysis across multiple areas of the company. DFS Group is a leading luxury retailer catering to international travelers around the globe. With headquarters in Hong Kong and 6,500 employees, DFS operations range from Abu Dhabi to New York and include more than 150 airport stores and 15 downtown DFS Gallerias.

Following a competitive evaluation of business intelligence products, DFS is replacing its existing BI tools with MicroStrategy. DFS plans to use MicroStrategy for reporting and analysis of key business areas, including sales and operations. With MicroStrategy, DFS users will be able to gain enhanced insights into category management, providing critical sales information by product, category, and geography, to better understand which products and categories are selling well, and in which locations. DFS also plans to use MicroStrategy for customer analysis and reporting at the store front to support day-to-day operations.

“We evaluated other business intelligence products and we chose MicroStrategy because of its advanced technology, integrated platform, and data scalability,” said Robert Yap, Senior Vice President and CIO of DFS. “MicroStrategy provides a Web-based user interface and an integrated environment for our users around the world, enabling us to simplify and standardize reporting and analysis for our merchant and store operations communities. A key strength is the ability to schedule reports by day, week, or month to be delivered automatically to targeted users’ e-mail or secured network folders.”

“Retailers embrace MicroStrategy because of its scalable and flexible platform, enabling them to analyze volumes of transactional data and gain valuable information on essential areas such as store operations, inventory management, and merchandising analysis,” said MicroStrategy’s COO Sanju Bansal. “We are delighted that DFS has selected MicroStrategy to enhance its reporting and analysis capabilities.”

About DFS

DFS was founded in Hong Kong in 1960 by two entrepreneurs, Chuck Feeney and Robert Miller. Since then the company has grown into the world’s largest travel-oriented Duty Free and Luxury retailer, with airport shops and Luxury Galleria stores in major destinations in Asia/Pacific, Oceania, the United States, and the Middle East. DFS is now owned by LVMH Moet Hennesy Louis Vuitton and Mr. Miller.

About MicroStrategy

Founded in 1989, MicroStrategy is a global leader in business intelligence (BI) technology. MicroStrategy provides integrated reporting, analysis, and monitoring software that helps leading organizations worldwide make better business decisions every day. Companies choose MicroStrategy for its advanced technical capabilities, sophisticated analytics, and superior data and user scalability. More information about MicroStrategy (Nasdaq: MSTR) is available at

MicroStrategy, MicroStrategy Business Intelligence Platform are either trademarks or registered trademarks of MicroStrategy Incorporated in the United States and certain other countries. Other product and company names mentioned herein may be the trademarks of their respective owners.

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