SAN CARLOS, Calif., Jan. 8, 2009 -- DemandTec, Inc. (Nasdaq: DMAN), a leading provider of on-demand optimization solutions for retailers and consumer products manufacturers, will be presenting industry best practices and exhibiting next generation solutions at the upcoming National Retail Federation's (NRF) 2009 Convention and Expo. The 98th NRF "BIG Show" takes place January 11 through 14, 2009 at the Jacob K. Javits Convention Center in New York City.

NRF Forum Presentation

DemandTec is pleased to invite NRF attendees to a special NRF Forum session entitled "Are You Truly a Customer-Centric Retailer?" The Forum will address several critical questions now facing retailers, including: what does it mean to be a customer-centric retailer and how do you translate customer insights into marketing and merchandising plans that build long-term customer loyalty?

Co-moderated by DemandTec and DemandTec business partner, Precima, the Forum session will feature:

* Leslie Hand of IDC's Global Retail Insights previewing results of a recent survey conducted with retailers and manufacturers to assess the state of customer-centricity in the industry. Final survey results will be published January 20th (Request a copy: http://www.demandtec.com/retailsurvey).

* Denise Darragh, vice president of marketing and advertising for Rexall PharmaPlus presenting a case study of the Canadian drug chain's customer-centricity programs.

* Daniel Moe, vice president of merchandising operations and pricing for Best Buy presenting a case study on the U.S. electronics retailer's customer-centric initiatives.

The Forum session takes place on Sunday January 11, 2009 from 8:30 to 10:00 AM, in Hall E, Room 1E14/15/16.

DemandTec Exhibit and NextGen Power Hours

The DemandTec Booth (#2026) will feature the next generation in customer segmentation, consumer demand modeling, and retail optimization. Solutions for lifecycle price optimization, assortment optimization, end-to-end promotion management, and targeted marketing will be highlighted. Show attendees and members of the media are invited to visit DemandTec on the Expo floor during show hours, 9:00 AM to 6:30 PM, Monday, January 12th and Tuesday, January 13th. For further information, please email events@demandtec.com.

DemandTec will also be hosting interactive, one-hour workshops on two key components of retail optimization's next generation:

* Workshop 1: Infuse Customer Insights and Segmentation Into All Merchandising Decisions

* Workshop 2: Optimize Assortments Based on Understanding Incrementality

Available NextGen Power Hour workshop dates are Monday, January 12th and Tuesday, January 13th from 9:00 am to 6:30 pm. Retailers may reserve a seat for a private session at http://www.demandtec.com/company/news/events/nrf2009.php or in person at the DemandTec booth (#2026)

About DemandTec

DemandTec (NASDAQ: DMAN) enables retailers and consumer products companies to optimize merchandising and marketing decisions, individually or collaboratively, to achieve their sales volume, revenue, and profitability objectives. DemandTec software services utilize DemandTec's science-based software platform to model and understand consumer behavior. DemandTec customers include more than 140 leading retail and consumer products manufacturers such as Advance Auto Parts, Best Buy, Circle K Stores, ConAgra Foods, Delhaize America, Dr Pepper Snapple Group, General Mills, Giant- Carlisle, H-E-B Grocery Co., Hormel Foods, Monoprix, Safeway and Sara Lee. Connected via the DemandTec TradePoint Network(TM), DemandTec customers have collaborated online on more than 1.8 million trade deals. For more information, please visit http://www.demandtec.com.

DemandTec Safe Harbor

This press release contains forward-looking statements regarding DemandTec's expectations, hopes, plans, intentions or strategies, including statements about the effectiveness of DemandTec's solutions. These forward- looking statements involve risks and uncertainties, as well as assumptions that, if they do not fully materialize or prove incorrect, could cause our results to differ materially from those expressed or implied by such forward- looking statements. The risks and uncertainties include those described in DemandTec's documents filed with or furnished to the Securities and Exchange Commission. All forward-looking statements in this press release are based on information available to DemandTec as of the date hereof, and DemandTec assumes no obligation to update these forward-looking statements.

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