BRUSSELS, Belgium, April 9, 2009 -- Telenet (Euronext: TNET), an important Belgian provider of media and telecommunication services, has selected Teradata (NYSE: TDC), the world’s largest company solely focused on data warehousing and enterprise analytics, to build a new data warehouse, which will become the foundation for more in-depth analysis of Telenet’s telecom, internet and digital TV customers. The single integrated view of customers will allow Telenet to better serve their customers with superior offers and pricing while also maximizing corporate profits.

The core of the project is the Teradata Communications Logical Data Model (LDM), an advanced data model that enables communication companies to better model their business and customer data for in-depth analysis. Telenet will shortly start implementing the LDM in building the data warehouse. This will be a several-year journey with intermediate business deliveries every three to four months.

Telenet’s Business Intelligence Competence Center (BICC) acts as an internal service provider that feeds all Telenet divisions with analysis of customer information, such as sales and user data, customer loyalty and call center statistics. Telenet selected the Teradata Communications LDM as a crucial component in better modeling and centralizing customer data across these different areas and functions for sophisticated insightful analysis.

"For Telenet, this is a very important strategic step," said Stefan Kennis, director of the BICC. "We investigated several suppliers, but Teradata clearly offered us the most mature model and also presented excellent references. Their model will become the basis of our new data warehouse that will offer Telenet important added value and help us improve our customer service in general. Our ambition is to become a superior Business Intelligence Competence Center in the Telecom sector and to act as a reference in the BI world. To reach that goal, we are constantly upgrading the skills of our BI employees and expanding our team with talented BI experts." (see also http://bicc.telenet.be)

The communications sector is one of many vertical industries where Teradata offers a Logical Data Model. This model is the basis for advanced analysis of customer data, coming from all corners of the company, including invoicing, call center, network usage and customer loyalty. This analysis offers a communications company a big picture of the complete organization, thus enabling it to better serve its customers. The ten largest telecommunications companies in the world use a Teradata data warehouse.

Günther Roobaert, Teradata managing director for Belgium, explains the increased interest in logical data models, "The Teradata Logical Data Model and Teradata Professional Services eases the path for Telenet to integrate the various data sources into one single integrated environment, thereby creating a building block for future business intelligence projects such as Active Data Warehousing for better operational management. Today, our industry Logical Data Models are very popular in banking and insurance, communications, and retail in Belgium. In addition, several other vertical markets, such as the utility sector, are starting to recognize the need for better modeling to enable sharper analysis of their customers and company."

About Telenet

Telenet is the biggest supplier of broadband cable services in Belgium. Telenet focuses primarily on delivering cable television, high-speed Internet and phone services to residential customers in Flanders. Under the brand name Telenet Solutions, the company also delivers services to companies in Belgium and Luxembourg. Telenet is quoted on Euronext Brussels under the ticker symbol TNET.

About Teradata

Teradata Corporation (NYSE: TDC) is the world's largest company solely focused on raising intelligence through data warehousing, data warehouse appliances, consulting services and enterprise analytics. Teradata is in more than 60 countries and on the web at www.teradata.com

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