SUBWAY® chain selects MicroStrategy to provide reporting and analytics for its 31,000 restaurants

McLean, Va., July 28, 2009 -- MicroStrategy® Incorporated (Nasdaq: MSTR), a leading worldwide provider of business intelligence (BI) software, today announced that the SUBWAY® restaurant chain has selected MicroStrategy to provide enterprise-wide reporting and analytics for its extensive network of franchises, with over 31,000 stores in 90 countries.

MicroStrategy-based reports and dashboards will provide SUBWAY® franchise owners and executives with critical sales performance data and key business metrics. With MicroStrategy, SUBWAY® users will be able to gain detailed insights into individual product sales by store and by time of day to better understand what they sell, when they sell it, and where they sell it. SUBWAY® users can drill down into reports and dashboards to view underlying data to identify sales trends and opportunities, and to make informed business decisions.

“Over an 18-month period, we evaluated all of the leading BI products and determined that MicroStrategy was the best choice for our enterprise-wide BI requirements,” said SUBWAY® Chief Technology Officer, Thys Van Hout. “With over 31,000 franchise stores, we were looking for a BI provider that could handle the vast amount of data that we collect. We were impressed with MicroStrategy’s data scalability, as well as its ease of use for our diverse user population and its low total cost of ownership.”

“MicroStrategy's intuitive Web interface, robust reporting capabilities, and scalability are well-suited for SUBWAY and other leading retail chains with large volumes of data and thousands of BI users,” said Sanju Bansal, MicroStrategy’s Chief Operating Officer. “Our integrated BI platform enables retailers to analyze their data for enhanced insights into business areas such as sales trends, inventory management, and store operations. We are delighted that SUBWAY has selected MicroStrategy to support its enterprise-wide BI deployment.”

About the SUBWAY® Restaurant Chain

The SUBWAY® restaurant chain is the world's largest submarine sandwich franchise, with over 31,000 locations in 90 countries. Headquartered in Milford, Connecticut, and with regional offices in Amsterdam, Beirut, Brisbane, Miami, and Singapore, the SUBWAY® chain was co-founded by Fred DeLuca and Dr. Peter Buck in 1965. The SUBWAY® brand was ranked the number one global franchise opportunity in Entrepreneur magazine’s 2009 “Annual Franchise 500” listing. For more information about the SUBWAY® chain, visit and

SUBWAY® is a registered trademark of Doctor’s Associates Inc.

About MicroStrategy

Founded in 1989, MicroStrategy is a global leader in business intelligence (BI) technology. MicroStrategy provides integrated reporting, analysis, and monitoring software that helps leading organizations worldwide make better business decisions every day. Companies choose MicroStrategy for its advanced technical capabilities, sophisticated analytics, and superior data and user scalability. More information about MicroStrategy (NASDAQ: MSTR) is available at

MicroStrategy, MicroStrategy Business Intelligence Platform are either trademarks or registered trademarks of MicroStrategy Incorporated in the United States and certain other countries. Other product and company names mentioned herein may be the trademarks of their respective owners.

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