Carlsberg Importers achieves on-demand analysis with QlikView

Leading beer distributor consolidates data from thousands of reports in several systems for real time access to information

Radnor, Penn, November 12, 2009 -- QlikTech, the world’s fastest-growing Business Intelligence (BI) software company, today announced that Carlsberg Importers, a division of the Haelterman group and exclusive distributor of Carlsberg and Tuborg beers, has successfully implemented QlikView for a single view of sales, customer and product analysis. In less than two months of using QlikView, Carlsberg Importers was able to achieve increased efficiencies across its commercial department by turning the invaluable data locked in its ERP, CRM and accounting systems into actionable information. With QlikView, the process of producing month-end senior management reports dramatically improved — from the consolidation of thousands of individual reports to immediate answers from one QlikView application.

The lack of consolidated reporting and data analysis hindered Carlsberg’s ability to track and monitor sales metrics for improved performance. The company searched for a BI solution to solve this issue and ultimately selected QlikView for ease of use and rapid time to results. “Once we heard that we would be up and running with complete sales analysis in only 20 days, QlikView became the obvious answer,” said Eric Samain, Information Systems Director at Carlsberg Importers.

Carlsberg Importers developed the initial QlikView application in only 15 days with the assistance of Iterias, a QlikView reseller partner. With QlikView, Carlsberg Importers is now tracking and analyzing all commercial sales by supplier, product, order and customer. The application enables Carlsberg to analyze significantly more information. In the past, executing time consuming ad-hoc queries demanded recurrent programming effort and execution time. With QlikView, this information is a few clicks away. The necessary strategic information is updated and provided daily by QlikView, guaranteeing a high degree of information and business insights for decision makers and key users.

Building on the success of the initial implementation, the Haelterman group will extend the use of QlikView to across the enterprise throughout Logistics, Human Resources, Finance and Purchasing — within Carlsberg Importers and its other two divisions, HLS and Vasco.

QlikView gives people the information they need to make optimal decisions today – with drill-down details for full transparency in just a few clicks. By connecting related data from multiple sources and systems, QlikView delivers instant access to visually rich, interactive dashboards and reports that users can develop quickly and easily.

“Consumer products companies like Carlsberg, that recognize the importance of immediate visibility of sales performance and drivers, gain a tremendous competitive advantage,” said Les Bonney, Senior Vice President of QlikTech Sales. “While competitors wait for employees to gather information from multiple sources and cobble together reports, companies using QlikView can proactively make the best decisions to capture opportunities and increase revenue on a daily basis.”

About Carlsberg Importers

Carlsberg Importers, a division of the Haelterman group, has been the exclusive importer and distributor of Carlsberg and Tuborg in Benelux since the 1970s. The group, which is based in Ternat, has warehouses in Ternat, Deerlijk and Wandre, and employs 300 people, including around fifty at Carlsberg Importers.

About QlikTech

QlikTech is the world’s fastest-growing Business Intelligence (BI) company. Its flagship QlikView product delivers instant business answers, enabling users to easily explore their data without limits. Unlike traditional BI, QlikView delivers immediate value with payback measured in days or weeks rather than months, years, or not at all. It is the only BI offering that can be deployed on premise, in the cloud, or on a laptop or mobile device—from a single user to the largest global enterprise.

Through QlikView’s disruptive, in-memory associative approach, business users have experienced unprecedented success and satisfaction, backed by its unique 30-day money-back guarantee. QlikTech has more than 12,000 customers in 95 countries and over 800 partners worldwide. For more information, please visit

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